Ecco: Redesigns its Comfort Tech Van, which is a core element in a nationwide initiative to enhance retailer and consumer awareness of the company’s direct-injection shoe technology.
Just Fore You Jewelry, EWGA Partner
Just Fore You Jewelry: Becomes an affiliate partner of the EWGA and will be showcased at EWGA events throughout the year.
Abacus Spotlights Spring, Summer Wear
Abacus: Offers highlights of its spring and summer products, including its Concord rainwear and Buckie and Scramble polos.
Quagmire Inks Larsson, White
Quagmire: Signs Caroline Larsson and Adrienne White to its staff of LPGA and Futures Tour players.
Golfweek Acquires The Apparel Wire
Golfweek: Announces its acquisition of three Golf Press Association wire services, including The Apparel Wire.
Couples Wins Third Straight With Ecco Footwear
Ecco: Tour staff player Fred Couples won the Champions Tour’s Cap Cana Championship, his third straight win this season, wearing the shoemaker’s Golf Street Premier footwear.
Dawgs Golf Expands Sales Initiative In Canada
Dawgs Golf: Partners with Golf Trends, which will manage a team of sales representatives in Canada to showcase the footwear maker’s full-line collection. Dawgs Golf shoes will be available for sale in Canada in early May.
Bandon Caddies Don Adidas Golf All Weather Suit
Adidas Golf: Bandon Dunes Golf Resort chooses the ClimaProof All Weather Caddy Suit for its caddy force. Adidas Golf won the bid to become the official supplier in August and spent 24 months testing various prototypes of the suit, which caddies began wearing on March 23.
Glove It Becomes EWGA Affiliate Partner
Glove It: Named an affiliate partner of the EWGA and will market its line of women’s accessories and golf bags at local and national EWGA events.
Creamer, Gulbis Lend To Signature Footwear
Adidas Golf: With input from LPGA pros Paula Creamer and Natalie Gulbis, creates new Signature Paula and Signature Natalie footwear.
Competitive Edge: Announces the release of Tom Watson’s DVD series titled “Tom Watson: Lessons of a Lifetime.” The 2 DVD instructional series, which contains 44 different lessons, will be offered for sale in retail and online stores starting April 26. It retails for $49.95. … DriGrip: Introduces Arnold Palmer Sunscreen, which features a powder dry formula, SPF 30 and leaves a non-oil, non-grease residue.
Ladies Links Fore Golf: Weekly radio show airs live from the Kraft Nabisco Championship and will feature LPGA commissioner Mike Whan. The show is streamed online Thursday, April 1, 5-6 p.m. ET at LL4G.com and WSTU1450.com.
Mississippi Gulf Resort Classic (April 30-May 2 // Biloxi, Miss.): Masters champion and Ryder Cup captain Ian Woosnam accepts a sponsor’s exemption into the Champions Tour event.
Half Moon Bay Golf Links To Host 2010 U.S. Open Qualifier
Half Moon Bay: U.S. Golf Association and Northern California Golf Association select the 36-hole venue as site for a U.S. Open qualifier on May 17. Half Moon Bay is located on the Pacific coastline near San Jose and San Francisco, Calif.
Nicklaus Golf Becomes AGCP Sponsor
Association of Golf Clubfitting Professionals: Announces Nicklaus Golf Equipment as a preferred vendor. Qualified AGCP members will begin fitting Nicklaus Golf products as a part of their designer brands.
Wilson Golf Expands “Get Fit” Online Equipment Selection Tool To Include Golf Balls
Wilson Golf: Expands its Get Fit online fitting tool to include a section that helps golfers select the correct golf ball. “The Get Fit golf ball tool provides a simplified understanding of the various technical components in ball design tailored for each player,” said Bob Thurman, Wilson Golf’s global director of golf R&D.
Squaxin Island Tribe Names Buffalo Communications PR Agency For New Salish Cliffs Golf Club At Little Creek Casino Resort (Shelton, WA)
Buffalo Communications: The Squaxin Island Tribe selects the company to create and execute a publicity and media-relations program for Salish Cliffs Golf Club, the soon-to-open 18-hole golf course and amenity of the Little Creek Casino Resort in Shelton, Wash.
ECCO Staff Player Fred Couples Wins Cap Cana Championship Wearing Golf Street Premier Hybrid Sport-Casual Shoe
Ecco: Tour staff player Fred Couples won the Champions Tour’s Cap Cana Championship, his third straight win this season, wearing the shoemaker’s Golf Street Premier footwear.
Dawgs Golf Expands Sales Initiative in Canada
Dawgs Golf: Partners with Golf Trends, which will manage a team of sales representatives in Canada to showcase the footwear maker’s full-line collection. Dawgs Golf shoes will be available for sale in Canada in early May.
CourseTrends Announces The Orchard Club Of Clarkesville, GA As Its Most Recent Client …
CourseTrends: Adds The Orchard Club in Clarkesville, Ga., as its newest client, and will design and host the club’s Web site, e-mail marketing and e-commerce.
