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Gogie Girl: Will debut its Audrey Collection and offering free embroidery on any order of 36 pieces or more placed at the PGA Merchandise Show.

Bobby Jones: Will pay tribute to the 80th anniversary of the amateur’s Grand Slam with a special capsule collection for fall. Each piece in the group will feature a commemorative logo embroidered on the left sleeve. Three additional fall deliveries, Telluride, Kennebunkport and Brookhaven Classics, showcase updated classics for the modern country club lifestyle.

The Littlest Golfer: Will launch its new infant and children’s golf collection at this week’s PGA Merchandise Show, and will also introduce its new children’s book and retro-golf lines.

Champ: Announces a new OEM partner in Golf Gators, maker of uniquely casual golf shoes. Champ will provide its ScorpionStinger and LadyStinger spikes in Golf Gators’ 2010 line of Spackler golf flip flops for men and women.

Golfing Magazine: Winter issue previews the latest in shoes, gloves and apparel.

Pukka Headwear: Carrying a full plate at this week’s PGA Merchandise Show, releasing its collection offerings and holding its annual booth party. The company is also the cap sponsor of Demo Day.

Dunning: Inspired by 1960s tailoring and athletic and prep looks, brand will introduce its fall collection at the PGA Merchandise Show.

Just Fore You Jewelry: Launching new designs at the PGA Merchandise Show and offering to buyers a show special of 10 percent off all wholesale prices.

Dawgs Golf: Introducing new Ultralite Golf Spirit shoes, which feature extremely light-weight construction, rubber outsole with soft spikes, and low heel impact and arch support.

Sundog Eyewear: Introduces new technology, Mela-Lens Polarized and Mela-Lens Photochromic, for 2010. “The Mela-Lens is one of the most important advancements in Sundog Eyewear lens technology in many years,” said John Whitney, director of product development. “Incorporating the Mela-Lens breakthrough technology into Polarized and Photochromic lens, and adding a smoke-colored Mela-Lens, is an equally important and major advancement.”

Quagmire: Debuting its Campus / Corporate collection, targeted at tournaments, corporate buyers and collegiate bookstores.

Adidas Golf: Introduces advanced THiNTech, a new low-profile footwear system that improves stability, balance and footwork. “In fact, it’s a better way to build golf shoes, focused on reducing platform thickness to improve overall product performance,” said Dave Ortley, senior director of global footwear for Adidas Golf.

Sunice: Outerwear brand names Arnie Cunningham as the company”s director of PGA Tour promotions.

Tifosi Optics: Maker of golf-specific sunglasses will give free product and extra discounts for orders written at the PGA Merchandise Show.

Antigua: Announces its 2010 tour staff, which includes PGA Tour players Notah Begay III, Craig Bowden, Billy Mayfair, Kevin Streelman and Jerod Turner; LPGA players Brittany Lang, Dorothy Delasin, Stacy Prammanasudh, Alison Walshe and Wendy Ward; and Nationwide Tour players Scott Sterling and DJ Brigman.

Abacus: Introduces its spring and summer 2010 products.

LoudMouth Golf: Debuting its newest styles at this week’s PGA Merchandise Show. Attendees visiting its booth will receive a free visor and can view a 14-foot high poster of John Daly wearing the brand.

AB Golf Designs: Debuts its Throwback collection of eco-friendly, traditionally-styled headcovers, and the introduction coincides with the ongoing re-branding of the company, formerly known as Butthead Covers.