13,500-square-foot flagship blends tour-level golf training, integrated fitness and locker room amenities, and elevated hospitality in downtown Austin Five Iron…
TMRW Sports Announces Wtgl’s First Group of Committed LPGA Tour Players, Including Jeeno Thitikul, Charley Hull, Lydia Ko, Brooke Henderson & Lexi Thompson
WTGL, New Women’s Team Golf League, Is Preparing for a Winter 2026-27 Launch Orlando, Fla. – TMRW Sports announced the…
FLAGD Golf, in Partnership with PGA Magazine, Announces Smart Bag Tag Solution (FLAGD TAG) for Locating and Managing Golf Bags
Orlando, FL — FLAGD Golf, a leader in innovative golf technology, today announced in partnership with PGA Magazine, the launch of…
GMS Agency Transitions to Employee Ownership to Secure Long-Term Global Growth
London, UK – GMS Agency, the award-winning global sports and culture marketing agency, has announced its transition to an Employee…
Gallus Golf Puts a Vacation on the Line for PGA Show Attendees with $500 Marriott Bonvoy Giveaway
Orlando, FL — Gallus Golf, the leading provider of mobile app technology for golf courses, announced today a special PGA…
SkyGolf and TruGolf Announce Strategic Integration Partnership to Deliver Seamless, Data-Rich Swing Intelligence to Golfers Everywhere
Ridgeland, MS and Centerville, UT — SkyGolf®, the global leader in GPS with professional accuracy, analytics, and connected performance intelligence across…
KBS Wins 2026 Sony Open In Hawaii!
Carlsbad, CA The Red Label found itself in the winner’s circle once again after a legendary final round at the…
Imperial Named #1 Headwear Brand by the Association of Golf Merchandisers
BOURBON, MO — Imperial, a leading designer and manufacturer of premium headwear with a heritage dating back to 1916, has…
Pukka Unveils Expanded Apparel Line, Next-Generation Custom Headwear, and Elevated Pukka Black Collection at the 2026 PGA Show
Findlay, Ohio – Pukka is bringing more than headwear to the 2026 PGA Show in Orlando, Florida. This year marks…
Olydoe Introduces a New Standard in Men’s Golf Apparel, Rooted in Natural Performance and Quiet Luxury
DALLAS, Tx. — Olydoe, an up-and-coming men’s golf apparel brand redefining modern golf style, has officially introduced its debut collection,…
Alma Mater Footwear Set For First PGA Merchandise Show
Footwear brand set to unveil new men’s offerings, debut women’s shoe LOS ANGELES – Alma Mater Footwear is set to make…
LifeLabs/Harris Poll January 2026 Study Reveals 84% of Golfers Want Cooling Technology in Apparel
Results: Heat could cause 68% of golfers to take a break or abandon rounds early; 73% of golfers say warm…
Puma Golf Introduces Stunning New Avant Tour Golf Shoe Offering a Combination of Classic Style and Modern Performance
Media Assets: LINK CARLSBAD, Calif. – PUMA GOLF proudly introduces the redesigned and still classic AVANT TOUR Golf shoe. Available in…
Future Champions Golf Announces New FCG Japan Tournament Series Beginning January 2026
Future Champions Golf (FCG), one of the world’s fastest-growing and most internationally diverse junior golf tours, is excited to announce…
Three Tech Caddie Podcast Conversations Reveal Where AI Is Advancing — and Where Golf Operators Still Need Support
Upper Arlington, OH — As golf professionals head toward the PGA Show and operators across colder climates begin planning for…
Full Swing Continues Its Brand Evolution, Showcasing Several New Products at the 2026 PGA Merchandise Show
Visit Booth 1543 to Experience the New 5 Series Enclosure and Growing Golf Course Library, Win Prizes on Skill Strike,…
ORCA Golf Evolves into ORKAI®, Expanding into a Modern Golf Lifestyle Brand
From Fairway to Getaway® BOCA RATON, Fla. — ORCA Golf today announced its evolution into ORKAI®, marking the brand’s transition…
Jeffrey Lee, Retired Executive With 35 Years of Experience in Corporate America With PepsiCo, Time Warner, Campbell Soup, and Johnson & Johnson and Author of the Transformational Book, Rock Bottom University To Help People Turn Life’s Lowest Moments
Jim Beatty, Founder of the African American Golf EXPO and Forum announced that Jeffrey Lee founder of Rock Bottom University,…
INNOXONE Showcases Robo Caddy as Player-Focused Autonomous Caddy and Compact Transport Solution at the 2026 PGA Show
ORLANDO, Fla. — INNOXONE will showcase its all-new Robo Caddy at the 2026 PGA Show, highlighting its dual role as a player-focused autonomous…
Three Main Events On The ClubING Schedule At The PGA Show
LAKE MARY, FL – The International Network of Golf will once again open the doors to ClubING, the ING Hospitality…



















