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Golf Digest Properties And GolfWrx Announce Partnership

Golf Digest Properties: Enters into strategic partnership with GolfWrx.com to develop content and new community features. Golf Digest Properties will also collaborate on advertising sales with GolfWrx.com, which will retain its branding.

Immelman Endorses Trendsetting New Putting Training Aid

PutterMaster: Unveiled its new putter training aid at the PGA Merchandise Show and receives an endorsement from Mark Immelman, head golf coach at Columbus (Ga.) State University and 2009 NCAA Div II National Coach of the Year.

Alternative Golf Association: Launches a new website, Flogton.com, to engage online social networks for the creation and evolution of new games that could be played on existing golf courses. “We hope to preserve and promote all of the characteristics we love about golf while relaxing its rules, social restrictions and technological limitations to popularize a game – a competitive sport – where more of us can have success and more of us can have fun,” said AGA commissioner Scott McNealy. … Troon Golf: Adds French and Spanish language options to the European, Middle East and African sections its TroonGolf.com. Troon Golf currently has properties in 23 countries. … VedaloHD Eyewear: Extends its endorsement agreement with LPGA player Stacy Lewis through the 2011 season. Lewis wears the Prato and Bari models on and off the course.

https://thegolfwire.com/230816-2/

USGA Announces Long-Term Apparel Agreement with Polo Ralph Lauren

U.S. Golf Association: Signs a five-year agreement with Polo Ralph Lauren that designates the company as the official apparel outfitter for the USGA and the U.S. Open Championship. Under the agreement, Polo Ralph Lauren will outfit all USGA committee members, staff and more than 5,000 volunteers at the U.S. Open.

Lexus And USGA Extend Partnership

U.S. Golf Association: Announces a multi-year renewal of its strategic partnership with Lexus, ensuring that Lexus will remain the exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur.

Fayetteville’s “Golf On the Ready” Announces 2011 Special

GolfOnTheReady.com: Offering the Fayetteville Winter and Spring Special travel package, which is available through May 31 and features three rounds of golf and two nights accommodations for $209 per golfer. The Fayetteville, NC, area courses available for play include Anderson Creek, Bayonet at Puppy Creek and Cypress Lakes.

Xempt Player Series Provides New Opportunities For Hungry Pro Golfers

Xempt Player Series: Announces its formation. The series is designed to give assistance to players attempting to qualify for the PGA, LPGA and Champions tours. There will be 32 local qualifiers, five regional qualifiers and the $200,000 XPS Championship, Aug. 8-11. The championship winner will receive a $36,000 first-place check, along with a $50,000 stipend that will pay for tour qualifying school fees and a financial cushion that will provide support during their touring season.

Golf Channel Tournament Ratings Setting High Marks

Golf Channel: Ratings for the first three 2011 PGA Tour telecasts are up 33 percent over the same period 2010. The network’s largest gain was a 60 percent increase in ratings for the Bob Hope Classic.

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