Mesa, AZ – Branded Bills has been recognized as the Fastest-Growing Headwear brand in golf, according to the 2024 Association of Golf Merchandisers (AGM) Membership Study. The survey, conducted by Golf Datatech, highlights Branded Bills’ rapid growth and increasing demand among golf retailers and professionals.
“Our growth is a direct result of our commitment to quality, customization, and innovation,” said Carl Montanye, National Sales Director at Branded Bills. “The significant partnerships we’ve secured over the last 60 days show that we’re on the right track. With a dedicated sales force focused on service, response, and speed, we’re delivering the attention and efficiency that today’s golf retailers need.”
A key driver of Branded Bills’ success has been the launch of its XGen Series, a next-generation headwear line designed for ultimate performance and style. Featuring lightweight, moisture-wicking fabrics, enhanced breathability, and a precision-fit design, the XGen Series is quickly becoming a favorite among golfers and retailers alike.
“The response to the XGen Series at the PGA Show was incredible—it was one of the easiest sells of the week,” added Montanye. “Retailers immediately saw the value in the combination of premium performance features and modern, clean styling. It’s exactly what today’s golfers are looking for.”
Further solidifying its momentum, Branded Bills was the only brand among the top four in the AGM survey that did not show a decline in market share. In fact, Branded Bills doubled its share year-over-year, standing out as the fastest-growing headwear brand in the golf industry. This surge reflects the increasing demand for high-quality, innovative headwear solutions that resonate with both retailers and golfers.
Retailers partnering with Branded Bills have reported higher average sell prices per unit, leading to increased profit margins. This success is attributed to the brand’s premium product offerings and strong consumer appeal, which allow retailers to achieve better margins compared to other brands.
Branded Bills continues to differentiate itself in the market by offering high-performance materials, unique designs, and tailored solutions for golf shops, resorts, and retail partners. As headwear remains a key category in golf retail, Branded Bills is proving to be the go-to brand for shops seeking fresh, high-quality options backed by outstanding service.
With increasing demand, expanded partnerships, and the success of the XGen Series, Branded Bills is well-positioned for even greater momentum in 2025 and beyond.
For more information, visit BrandedBills.com or follow @BrandedBills on social media.
