West Michigan Golf Show: Organizers of the 22nd annual event pleased with weekend turnout that matched last year’s overall traffic. “We felt the show hit the mark again and was a total success,” said Carolyn Alt, show manager. “The patrons really appreciated the headliners and special features while also showing enthusiasm for and confidence in the business side of the game.”
AHEAD: Introduces an S.O.S. (Smart Ornamentation Sells) campaign. “Our design and sales team took a look back at the most successful logo designs over the last 15 years, coupled them with some extraordinary new designs for 2010 and created a S.O.S. resource book for each of our reps,” said Jeff Waller, National Sales Director, AHEAD. “With this book, the reps are better able to help their accounts visualize and select designs that will showcase the club logo and pop off the shelf.”
Tour Resource Center: AMF Golf Management selects TRC to help with its social media marketing.
eGolfScore: Announces the expansion of eGolfScore UK into Ireland and hires Jody Connaughton to build the real-time wireless scoring company in the Irish marketplace.
CourseTrends: Announces the signing of two clients to its web solutions portfolio.
TGA-Premier Junior Golf: PGA professional Chris Knobloch acquires his second TGA territory in the north Atlanta, GA, area.
Ecco: Danish shoemaker extends its sponsorship of the Ladies European Tour through 2010, the seventh successive year of the partnership. Ecco will offer complimentary footwear to every LET member in exemption categories 1-8.
Billy Casper Golf: Recognized by Audubon International for its environmentally-sensitive agronomic practices. BCG has a course portfolio of 113 facilities in 25 states.
Cybergolf: Shadow Hills Golf Club in Canon City, CO; Prairie View Golf Club in Carmel, IN; and Quail Run Golf Course in La Pine, OR, select Cybergolf to design and host their websites, e-mail newsletter and e-commerce systems.
Dixon Golf: Partners with Arrive Golf Group to help solicit and manage Dixon Golf sales efforts at off course accounts.
CourseTrends: Adds Bainbridge Country Club in Bainbridge, GA, as its newest client and will design and host its website, e-mail marketing, lead generation and e-commerce.
Lake of Isles: For fifth consecutive year is named to Golf World’s 100 Best Golf Shops list.
International Network of Golf: Announces a social media seminar, “Utilizing The New Social Media,” for its 20th ING Spring Conference, May 9-13 in Pinehurst, NC.
Excel Golf Products: Company’s Zero Friction tees and Tocare grips become official products of the Golf Connect Golf Tour for 2010.
Tour Resource Center: Chosen by GripIt Rite to market its training aid via social media.
Club Glove: Steven Benson of Grand Haven, MI, wins Club Glove’s online sweepstakes for a stay-and-play package at Scotland’s St. Andrews Links, site of this year’s Open Championship.
Tour Resource Center: Company’s blog recaps the 2009 Junior PGA Championship, won by T.J. Vogel and Alexis Thompson in the respective boys and girls divisions.
Utopia Golf Products: Introduces its newly-designed website, which contains additional features and user-friendly access to in-depth information about its putter lines.
Golf Channel: Announces that its tee time web service, GolfNow.com, has expanded its U.S. golf course listings to more than 1,800, and that more than 730,000 golfers use the site.
EWGA: Ping renews its relationship as a supporting partner for the organization. “Our involvement with the EWGA is an excellent opportunity to put our products into women’s hands and give them the chance to hear about and experience ‘custom fitting’ first hand,” said Michaela Wilson, Solheim Cup and tournament operations for Ping.
CourseTrends: Signs California Oaks Golf Club in Murrieta, CA, as its newest client, and will design and host the club’s website, e-mail marketing and e-commerce.