Business

True Temper Sports: To host professional fitting center workshops for PGA professionals on Jan. 26-27.

Legendary Marketing: President and CEO Andrew Wood to give the following presentations – “Developing a Legendary Unique Selling Proposition”, “Clever Approaches to Developing and Sustaining Customers through Social Media” and “Social Media Success.”

Nivo: To unveil its new 2012 Tropics and Retrospect collections of women’s apparel.

The A Position: To send more than 20 of its journalist members to cover the annual show.

Golf Channel: Business Solutions group will present “Delivering More: Technology that Works for the Golf Operator” on Jan. 26. The presentation will highlight products and services available from Golf Channel Business Solutions.

Axis1 Golf: To introduce its Umbra Belly putter, designed with a modern mallet head and a higher MOI for enhanced stability along with an L-Frame Alignment feature.

WSH, Inc.: To launch its Mercedes AMG Formula One line of equipment and accessories.

The Active Network: To sponsor the Golf Business Solutions Zone and lead an education session, “Using Technology to Drive Revenue,” on Jan. 26. The session will be led by Ron Ward, general manager, Active Network golf division.

Zero Friction: To hand out more than 7,000 assorted packs of its tees during Demo Day on Jan. 25.

In Fiamme: To exhibit at the fifth Product Preview and Reception, hosted by the Association of Golf Merchandisers, on Jan. 25.

KBS: To exhibit its recently expanded Tour Series shaft catalog, including the C-Taper shaft and recently-announced Custom Series shaft options.

The Otter Company: To exhibit its 2012 outerwear line, including the Otter-Tech wind shirts.

STX Golf: To debut the new Xform 3 putter, the last in the three-putter series for 2012.

Zero Friction: To showcase its ZFVictory and ZFAdvantage tees, along with the company’s ZFAdvantage driver, hybrid and 3-wood, at Demo Day on Jan. 25.

Zesta Golf: To exhibit its Heroes and Villains accessory line and Pro Tip glove line.

Legendary Marketing: President and CEO Andrew Wood to give the following presentations – “Developing a Legendary Unique Selling Proposition”, “Clever Approaches to Developing and Sustaining Customers through Social Media” and “Social Media Success.”

Nivo: To unveil its new 2012 Tropics and Retrospect collections of women’s apparel.

Zero Friction: To hand out more than 7,000 assorted packs of its tees during Demo Day on Jan. 25.