BENTONVILLE, Ark – As Millennials and Gen Z hit the golf course in growing numbers, they’re reshaping the game —…
Equipment
BIG MAX AQUA FALLS
What happens when testing in the rain isn’t enough? Location: Maltatal, Austria – The Valley of Falling Waters. Time of…
MIURA GOLF LAUNCHES NEW TC-202 IRONS, CONTINUING A TRADITION OF BALANCING MUSCLE-BACK PRECISION WITH CAVITY-BACK FORGIVENESS
Built on insights from professionals, top amateurs and launch data, the TC-202 refines the success of its predecessor, the TC-201,…
2THUMB PUTTING GRIP PLAYER AND FIVE-TIME WORLD CHAMPION FINISHES T19 AT THE 2025 ARNOLD PALMER INVITATIONAL
Novi, MI – Despite tricky, windy conditions with crosswinds and gusts reaching 30 mph, a 2Thumb putting grip player posted…
NIPPON SHAFT WINS BLUE BAY LPGA in CHINA
CARLSBAD, Calif. – A 21-year-old up-and-coming Japanese star recorded her second LPGA victory Sunday (March 9) at the Blue Bay…
SRIXON STRIKES AGAIN AS RIO TAKEDA CLAIMS SECOND LPGA VICTORY IN COMMANDING FASHION
HUNTINGTON BEACH, Calif., – Wasting no time making her presence felt on the LPGA Tour, Srixon staffer Rio Takeda, delivered…
KBS WINS 2025 COLOGUARD CLASSIC
The Red Label found itself in the Winner’s circle at the Cologuard Classic at La Paloma Country Club in Arizona!…
KBS WINS 2025 PUERTO RICO OPEN
The Red Label found itself in the Winner’s bag at the Puerto Rico Open after a competitive final round! The…
BLUE BAY LPGA WINNER PLAYS GRAPHITE DESIGN TOUR AD UB-5 X-STIFF
Carlsbad, CA – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Blue Bay LPGA event held…
THE GREATEST ESCAPE – LAUNCH HIGHER, PLAY BETTER
Orlimar Expands the Escape HL Series with All-New Driver and Iron Set Roseville, California – Orlimar Golf is excited to continue…
DRIVE ON VIBES: COBRA GOLF x PALM TREE CREW LIMITED EDITION DS-ADAPT DRIVERS
HI-RES IMAGES: Palm Tree Crew LE Driver Carlsbad, Calif. – COBRA® Golf, a leader in golf club innovation, has once again…
ONCORE GOLF BECOMES THE OFFICIALLY LICENSED GOLF BALL OF THE NATIONAL LACROSSE LEAGUE
Buffalo, NY – OnCore Golf, a leading innovator in the golf industry, is proud to announce its partnership with the…
SHOT SCOPE NEW CUSTOMIZABLE PRO X RANGEFINDER NOW AVAILABLE
Golfers and golf clubs can now add personalization to rangefinders Edinburgh, Scotland, UK – Shot Scope, an industry leader in…
XXIO BRINGS BEAUTY, VITALITY, AND STRENGTH TO ALL-NEW PRIME
HUNTINGTON BEACH, Calif., – Inspired by Japan’s traditional performing arts, cultural beauty, and strength, the all-new XXIO Prime seamlessly blends…
STEWART GOLF LAUNCHES V10 REMOTE
Next-generation electric trolley combines classic design with latest technology; lets golfers focus on their game, not their gear Houston, Texas…
NEW SCOTTSDALE PUTTERS OFFER FEEL, FORGIVENESS AND CUSTOM FITTING
PHOENIX – Nine highly forgiving models engineered with a face insert influenced by athletic-shoe technology comprise the new Scottsdale putter…
HSBC WOMEN’S WORLD CHAMPION PLAYING GRAPHITE DESIGN TOUR AD
Carlsbad, CA —Pro’s Choice Golf Shafts, Inc. announced today that the winner of the HSBC Women’s World Championship held in…
SUPERSTROKE CONGRATULATES JOE HIGHSMITH ON FIRST CAREER VICTORY AT THE COGNIZANT CLASSIC
24-year-old Pepperdine grad wins by two strokes using SuperStroke Zenergy Tour 2.0 Putter Grip Wixom, MI – SuperStroke, the No. 1…
AJGA AND GOLF PRIDE JOIN FORCES TO SUPPORT ASPIRING JUNIOR GOLFERS
(Braselton, GA) – The American Junior Golf Association (AJGA) has entered into a partnership with Golf Pride, an industry leader…
DRIVEN WITH STYLE: COBRA GOLF x ARNOLD PALMER LIMITED EDITION DS-ADAPT DRIVERS
HI-RES IMAGES: Arnold Palmer LE Driver CARLSBAD, Calif. – There’s no golfer in the history of the sport that…
