Equipment

Pro Line Sports: Creates what it describes as the “granddaddy of all golf ball retrievers,” the IGotcha Ultimate XL, and will unveil the accessory at the PGA Merchandise Show.

Adams Golf: Introduces a new line of integrated sets for women and seniors that feature the Idea a7OS hybrids and irons.

Evolve Golf: Epoch tee played by trio of top-10 finishers at season-opening SBS Championship.

Graphite Design: To unveil its new Tour AD DI shaft at PGA Merchandise Show. Shaft is designed to provide more power and stability, and integrated with new tip technology to create optimal launch and spin conditions.

Titleist: Geoff Ogilvy won his second successive SBS Championship playing Titleist’s Pro V1 golf ball and, for the first time, a bag of Titleist equipment.

STX: Expands its ProFit Series with the addition of the new ProFit 6 mallet putter. The series features its progressive interchangeable technology, a system that provides quick adjustments for feel and weighting through the changing of faces and weights.

Champ: SBS Championship winner wore its ScorpionStinger spike, along with four other top-10 finishers and 57 percent of the entire field.

Evolve Golf: Epoch tee played by trio of top-10 finishers at season-opening SBS Championship.

PowerBilt: Citation CS irons, first introduced in 1956, received 4.5 out of a possible five stars for performance, look, sound and feel in Golf Digest’s 2010 Hot List.

PowerBilt: Citation CS irons, first introduced in 1956, received 4.5 out of a possible five stars for performance, look, sound and feel in Golf Digest’s 2010 Hot List.

SeeMore Putter: Follows up on its flagship putter line by launching the mSeries DB4, which features RST2 technology that expands the alignment benefits of SeeMore’s patented RifleScope Technology to a classic blade design with offset hosel for the first time.

Cleveland Golf/Srixon, Never Compromise: Brands combine to earn three gold and six silver medals in Golf Digest’s 2010 Hot List.

STX: The newly-modified 9740 and 9750 putters, which still resemble the highly-popular 97 Series from the past, now feature contemporary lines, different finishes, new shafts and grips. The putters will ship to retail this month.

Excel Golf Products: Partners with The First Tee and will provide its Zero Friction Tees and Distance 312 golf balls throughout The First Tee Chapter network.

Mizuno: MP-58 and MX-1000 irons earn gold medals in Golf Digest’s 2010 Hot List. The MX-1000 received gold in the Super Game Improvement category; MP-58 in the Players Irons.

Callaway Golf: Odyssey Black Series Tour Designs line of milled putters set to hit stores on Jan. 15.

Cleveland Golf/Srixon, Never Compromise: Brands combine to earn three gold and six silver medals in Golf Digest’s 2010 Hot List.

STX: The newly-modified 9740 and 9750 putters, which still resemble the highly-popular 97 Series from the past, now feature contemporary lines, different finishes, new shafts and grips. The putters will ship to retail this month.

Mizuno: MP-58 and MX-1000 irons earn gold medals in Golf Digest’s 2010 Hot List. The MX-1000 received gold in the Super Game Improvement category; MP-58 in the Players Irons.

Shaft Skinz: Reports that six players – Johanna Ljundberg, Alison Walshe, Jo Pritchard, Mollie Fankhauser, Hollie Aitchison and Ryan Wyn Thomas – who secured their Ladies European Tour cards for 2010 are expected to put its product into play.