Playful Sketch Captures the Two-Time U.S. Open Champion’s Obsession with His LA GOLF Equipment
[LOS ANGELES] – Better Content Co. – the new creative agency and production company specializing in bold content designed to entertain – has produced its first commercial, a spot for LA GOLF starring two-time U.S. Open Champion Bryson Dechambeau.
Dechambeau, a founding LA GOLF partner and co-designer of the coming-soon LA GOLF Driver, makes a number of appearances as visitors get a tour of company headquarters. Written by Forrest Shaw, a featured creative for Better Content Co., and concepted by Reed Dickens, Founder and CEO of LA GOLF, the clever 60-second sketch plays on Dechambeau’s obsession with his LA GOLF equipment. Joining Dechambeau for a cameo appearance is fellow two-time major champion and LA GOLF partner and major shareholder, Dustin Johnson. Dustin’s brother and caddie, Austin Johnson, also appears, as well as Jason Kennedy, Billy Bush and Sam Reed Dickens.
The commercial was directed by Jason Gallagher, a featured director for Better Content Co. and produced by Better Content Co.’s co-founders Hally Leadbetter and Andrew Wantuck. It can be viewed here.
“We had so much fun developing this piece of content for Bryson and LA GOLF,” said Leadbetter, who also appears as a tour guide in the commercial. “It’s a great example of how we infuse humor into our storytelling without losing focus on a partner brand’s core values.”
“Working with Better Content Co. made so much sense,” said Dickens, who founded LA GOLF. “Their team understands the need to push the envelope to reach the new generation of players and fans.”
Just launched earlier this month, Better Content Co. pairs an unmatched knowledge of the game with a proven track record in comedy production to deliver innovative and results-driven content across linear, digital and social platforms.
The company is a joint venture between Leadbetter, a leading golf personality and content creator (Golf Digest, CBS Sports Network, ESPN+, Nike, Topgolf, LA GOLF) and Wantuck, a seasoned producer in both golf and comedy (NBC Sports, Golf Channel, Comedy Central: Tosh.0, The Jim Jefferies Show).
Based in Los Angeles, Wantuck and Leadbetter lead a team of comedians, cinematographers, writers and directors who have not only worked on the world’s biggest stages, but also share a passion for golf and think about the game in unexpected ways. They have already made waves with high-impact projects, including viral social comedy sketches amassing more than 25 million views, and campaigns for the likes of Johnnie Walker and Topgolf x Cash App.
Better Content Co. offers a comprehensive suite of creative services, including content strategy and ideation, production services, talent sourcing, post-production services and distribution strategy.
To learn more about Better Content Co. and explore collaboration opportunities, visit bettercontentco.com, Instagram or LinkedIn.
About LA GOLF
LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf by partnering with the world’s greatest players, using unique performance-enhancing materials, and taking a playful brand position.
The governing bodies have made golf virtually unplayable for the average player due to the complex rules and equipment. LA GOLF is the only company with the technology and brand to make golf fun again for everyday players.
In just a few years, LA GOLF has partnered with Bryson DeChambeau to develop the most innovative club face and shaft technology that cures the slice and the hook— something other companies have been promising for decades but have yet to deliver.
LA GOLF was founded by Reed Dickens with a pro player, anti-establishment philosophy — the same playbook he used to make Marucci the most disruptive brand in baseball.
“LA GOLF is ultimately a middle finger to the establishment who constantly tries to make golf more difficult and less fun. Simultaneously building a manufacturing company with innovative designs AND a global lifestyle brand with social currency is difficult, but damn are we having fun.” -Reed Dickens, LA GOLF Founder & CEO
For more information on LA GOLF products, visit LAGOLF.com.
About Better Content Co.
Better Content Co. is a creative agency and production company specializing in bold golf content designed to entertain. It is led by Hally Leadbetter, a top golf personality and content creator, and Andrew Wantuck, a seasoned producer in both golf and comedy. Better Content Co.’s creative suite includes content strategy and ideation, production services, talent sourcing, post-production services and distribution strategy.
Better Content Co.— Content Matters. Make it Better.
MEDIA CONTACT:
Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031
