Fila Golf: Tour staffer Stacy Lewis won the Kraft Nabisco Championship, her first LPGA victory and major championship, while competing in apparel from the brand’s 2011 collection.
News
Tehama Promotes Reyna
Tehama: Promotes Chris Reyna to president of sales. “I am energized over the direction Tehama is taking and confident in our solid future ahead,” Reyna said.
Kentwool Adds Kuchar To Staff Player Program
Kentwool: Signs PGA Tour player Matt Kuchar to an endorsement agreement. He wears the brand’s men’s calf-length Tour Standard sock.
Miller, Gillum Join The Etonic Sales Force
Etonic Worldwide: Announces the hiring of sales representatives David Miller (Southern California) and Stephen Gillum (Mississippi and Louisiana) to its sales staff.
Quagmire Golf’s Color-Changing Kids T-Shirts Set To Rock Shell Houston Open
Quagmire Golf: Offering limited-edition, children’s ColorFusion T-shirts inside the merchandise tent at this week’s Shell Houston Open.
Sundog Eyewear, Golf Channel Partner
Sundog Eyewear: Partners with Golf Channel to provide prizing for the network’s Text Alerts Sweepstakes. Fans can sign up for news, scoring and tune-in alerts, along with the chance to win prizes, including Hunter Mahan’s, Paula Creamer’s or Mike Weir’s Sundog Mela-Lens eyewear.
Tifosi Optics Hires Golf Industry Exec As Ops Manager
Tifosi Optics: Hires Bob Bartlett for its newly-created operations manager position. Bartlett will oversee inside sales and warehouse operations at Tifosi’s corporate headquarters in Watkinsville, GA.
Pukka, Adidas Lend Support To ING Spring Conference
International Network of Golf: Announces that Adidas and Pukka Headwear will provide welcome bag items for attendees of the 21st ING Spring Conference, May 22-26 in Innisbrook, FL.
Petitt Strengthens Tehama As National Sales Manager
Tehama: Announces Christa Petitt as the company’s national sales manager.
Goosen Stays AHEAD
AHEAD: Re-signs PGA Tour player Retief Goosen to wear its AHEAD performance apparel and headwear line.
New Allen Edmonds Honors Collection Features QR Technology
Allen Edmonds: New Honors Collection golf shoes feature QR code technology on hang tags that can access a special video showcasing the new line’s craftsmanship process, Ben Crenshaw’s commentary about the Honors Collection and the line’s five shoe styles.
New Allen Edmonds Honors Collection Features QR Technology
Allen Edmonds: New Honors Collection golf shoes feature QR code technology on hang tags that can access a special video showcasing the new line’s craftsmanship process, Ben Crenshaw’s commentary about the Honors Collection and the line’s five shoe styles.
Quagmire Golf's Color-Changing Kids T-Shirts Set to Rock Shell Houston Open
Quagmire Golf: Offering limited-edition, children’s ColorFusion T-shirts inside the merchandise tent at this week’s Shell Houston Open.
Sunice, EWGA Forge Partnership
Sunice: Enters into a one-year sponsorship agreement with the Executive Women’s Golf Association. Sunice will be recognized as the association’s official rainwear partner and as a licensed vendor.
Ecco Expands Tour Staff
Ecco: Signs LPGA rookie Gerina Piller to an endorsement agreement in which Piller will compete in the brand’s Golf Street and BIOM Golf models.
Abacus Debuts Carlo Polo
Abacus: Reports on its Carlo Polo from the brand’s spring collection.
Trion:Z Young Guns Blaze At WGC
Trion:Z: Reports that staffers Rickie Fowler and Rory McIlroy posted top-10 finishes at the World Golf Championship-Cadillac Championship.
You Have Honors
Allen Edmonds: Announces that its new Honors Collection shoe line will be available in the company’s 33 retail stores and online beginning March 28 with a special introductory price promotion.
Inspired By The King
Quagmire Golf: In partnership with Arnold Palmer Enterprises, announces the launch of Arnie, a golf and lifestyle apparel line inspired by the looks and fabrics worn by Palmer during the peak decades of his playing career.
And the winner is …
Ecco: Is named Best Golf Shoes Brand in the 2011 About.com Readers’ Choice Awards.