News

Adidas Golf: Expands its adiPure apparel line to include female offerings, and featuring all of Adidas’ proprietary technologies in stunning colors, sleek silhouettes, and impeccable details. “We have created adiPURE for the woman who demands excellence in her apparel in terms of fit, function, and form,” said Patricia Dahan, senior director of global apparel.

AHEAD: Re-signs Jack Nicklaus to represent the company’s headwear line. Nicklaus will continue to appear in the company’s headwear catalog, point of sales materials and on the website.

Imperial Headwear: Becomes a sponsor of the Carolinas Section of the PGA of America. Imperial will receive advertising and editorial considerations within the Section’s newsletters and website, and recognition at its three annual tournaments.

Kate Lord: Bling cap worn by Purdue en route to NCAA Division I Women’s Championships title. The Boilermakers wore a Kate Lord bling black cap with a sparkling crystal embedded “P” in gold behind a white backdrop.

Dunning: Staff player Zach Johnson wore a mix of its vintage athletic-prep clothing en route to capturing his seventh career PGA Tour title, the 2010 Crowne Plaza Invitational at Colonial.

Pukka Headwear:Adds Cindy Postic as a sales representative in Minnesota. Also, the company will expand Eric Christie’s territory to include much of the Pacific Northwest.

AHEAD: Reports on Methodist University winning its 10th NCAA Division III Championships while wearing its brand. The team has worn AHEAD apparel and headwear for the past four years.

Imperial Headwear: Becomes the exclusive supplier of Susan G. Komen for the Cure-branded golf headwear and related products for ShopKomen.com. Imperial products featuring Susan G. Komen for the Cure’s iconic running pink ribbon will be available immediately online and in select pro shops and golf retailers throughout the United States.

AHEAD: Becomes a sponsor of Audubon International’s golf and environment initiative. AHEAD will offer exclusive headwear and apparel logos that will be available to Audubon International member golf courses.

Fila Golf: Exclusive North American licensee Fersten Worldwide appoints Ron Birrell and Steve Sakovitz as sales representatives Fila Golf men’s and women’s apparel. Birrell will represent Fila Golf in the greater Toronto area and throughout Ontario, Canada. Sakovitz will cover a large section of the Northeast.

AHEAD: Re-signs LPGA player Brittany Lincicome to wear its Kate Lord apparel line and headwear through 2011.

Sunice: Establishes a United Kingdom company, Sunice Europe Ltd., in partnership with Chertsey, England-based The Golf Business Ltd., to sell Sunice product in the United Kingdom and Ireland.

Imperial Headwear: Renews its promotional partnership with the Colorado Section of the PGA of America. The partnership includes three areas – golf professional recognition, community giving and education, and traditional sponsorship designations.

The Antigua Group: Names John Anderson as the new national sales manager of its golf division. “John will bring a new perspective to our golf division,” said Ron McPherson, Antigua Golf’s president and CEO, “but he also will continue to enhance Antigua’s strong reputation for outstanding products supported by outstanding customer service.”

Raker Goldstein & Co.: Chosen by Pilla Sport to handle the company’s public relations and communications efforts for its line of eyewear.

Mizuno: Launches an online store for the sale of softgoods within its golf division. Mizuno USA will sell its full line of golf bags, gloves, apparel and accessories.

Raker Goldstein & Co.: Chosen by Pilla Sport to handle the company’s public relations and communications efforts for its line of eyewear.

LoudMouth Golf: 7-year-old cancer survivor Kyle Lograsso becomes the latest endorser of the apparel brand.

Divots Sportswear: Unveils a new range of double-mercerized 100 percent cotton golf shirts in its 2010 apparel collection. Said Divots president Bob Friedman: “We really look to this new line as the finest garment our designers have created in the company’s 34-year history. The luster and hand of the fabric is perfectly complemented by its classic styling and elegant color palette.”

Nivo: Introduces its six new 2010 Collections, which offer an array of colors and prints.