News

Hollas Apparel: Will introduce a Sell-Thru Sooner partnership program for fall 2013. Golf professionals will be able to partner with Hollas to offer a fresh selection of apparel all season long, while limiting inventory and protecting margins.

Bobby Jones: Selects Jeff Dezen Public Relations as its public relations agency of record.

GoBe Golf: To make its official debut at the annual PGA Merchandise Show and showcase its full line of men’s and women’s golf shoes that were soft-launched in September.

AHEAD: To launch its 2013 headwear collection, which is the largest comprehensive assortment of headwear that AHEAD has ever brought to market,” said Scott Stone, national sales manager, golf.

Loudmouth Golf: To showcase its spring 2013 collection, which include unique patterns such as Cupcakes, Drop Cloth, Shagadelic Pink and Old Glory, at the PGA Merchandise Show. Loudmouth will also offer a preview of its fall 2013 line.

True Linkswear: To showcase its 2013 line at the PGA Merchandise Show, including two new shoes and the new ninja and sensei outsoles

G/Fore: Set to launch The Gallivanter golf shoe, designed by company founder Mossimo Giannulli and available in six colorways.

In Fiamme: Introduces its spring Primavera Collection, a new line of hand-sewn custom-designed men’s golf shirts.

Mobile Warming Gear: To showcase a broad range of next-generation products for fall/winter 2013 alongside its existing line of vests and jackets at the PGA Merchandise Show.

Chase54: To makes its debut at the 60th PGA Merchandise Show and showcase its new spring and summer collection of golf apparel.

The Otter Co.: To debut its new 2013 outerwear line, including an all-new women’s collection, at the PGA Merchandise Show.

The Antigua Group: Announces that Stacy Lewis, the 2012 Rolex Player of the Year, and 2013 U.S. Solheim Cup captain Meg Mallon will make appearances in Antigua’s PGA Merchandise Show booth on Jan. 24.

Bobby Jones: Hires Andy Bell as the company’s new president. Also, the company has promoted Mari Harkins to vice president, merchandising and planning, and Carol O’Grady to vice president, sales operations.

Divots Sportswear Co.: To launch its 2013 apparel collection in its 37th consecutive trip to the PGA Merchandise Show.

Imperial Sports: Announces a full launch of its 2013 headwear line, which is infused with performance and lifestyle products, at the PGA Merchandise Show.

Gateway Pro Tour: Announces Sundog Eyewear as a sponsor for the 2013 season.

Cross Golf USA: Reports on company president Diana McCarty and her experience within the golf industry.

Ashworth Golf: Chosen as the apparel provider for Golf Channel on NBC and Golf Channel during their PGA Tour tournament coverage for 2013. All in-booth talent, on-course analysts and interviewers during the coverage of the PGA Tour, Champions Tour and Web.com Tour will wear Ashworth.

PGA Golf Exhibitions: Announces its apparel suppliers for the PGA Merchandise Show management team. Through Jan. 22, PGA Show team members wore Cutter & Buck, Greg Norman Collection, Nike Golf, Peter Millar, Straight Down and Under Armour; today, Wednesday, during the PGA Show Outdoor Demo Day, Adidas and Sunice; and during PGA Show days, Jan. 24-26, Brooks Brothers, Hugo Boss and Polo.

Pukka: To kick off 10-year anniversary celebration with its annual Pukka Pong Party and the introduction of new seasonal custom headwear at the PGA Merchandise Show.