FootJoy: Announces the availability of a limited edition green tortoise-printed leather through the custom MyJoys program. Consumers can customize their Augusta-inspired golf shoes beginning Monday, April 8.
Loudmouth Golf: Enters into a licensing agreement with Croakies, which now has a license to Loudmouth’s portfolio of unique patterns to use on its line of Artisan 1, Artisan 2, Meridian and Weekender belts.
Omega: Signs Stacy Lewis, who became the world’s No. 1 ranked women’s player after winning the RR Donnelley LPGA Founders Cup, to an endorsement agreement.
Kentwool: To commemorate staff player Bubba Watson’s 2012 Masters victory with the return of a limited-edition Tour Profile performance sock, which features a green base color highlighted by yellow heel and toe patterns with red brand accents. The sock is available through May 15.
Puma Golf: Releases its Puma StyleCaddie application for the iPhone and iPad. The app is a virtual dressing room that contains all of the key apparel, footwear and accessories that Puma Golf offers, allowing consumers to mix and match anything they want to create their own one-of-a-kind golf look.
Ecco: Signs China’s Wu Ashun to an apparel endorsement agreement. Ashun will compete in the brand’s Tour Hybrid model throughout 2013, including the Open Championship in July.
In Fiamme: Selected by The Golf Company to provide apparel for the 2013 Pittsburgh Steelers Alumni Annual Golf Classic.
Glenmuir: Micromesh gloves are available in two lengths (short and long cuff) with each design boasting six colors – white, white/black, black, navy. green and brown. … Town Talk Headwear: Hires Dave Malone as sales representative for Iowa and Nebraska, and Robert Kreidler to handle Texas. … Nautica: Signs PGA Tour player Cameron Tringale to a two-year marketing partnership. Tringale will wear Nautica golf shirts and pants, as well as complementary sweaters, belts and outerwear – when on tour. … Perry Ellis International: Signs Jason Dufner and Kevin Na as tour staffers, and both players will wear the PGA Tour Apparel Pro Series line during competition. … Cobra Puma Golf: Announces that Golf Channel host Holly Sonders will play Cobra Golf equipment and wear Puma Golf apparel, accessories and footwear on and off the course. Sonders, who played collegiately at Michigan State, currently appears on Golf Channel’s “Morning Drive,” “School of Golf” and “Playing Lessons.”
True Linkswear: Releases its first children’s golf shoe on a barefoot platform. The True padwan blends the balance and performance found in its adult line with versatility and comfort junior golfers need.
Cross Golf USA: Signs Stuart Appleby, a nine-time PGA Tour winner, to a multiyear apparel endorsement.
The Antigua Group: Tour staffer Stacy Lewis won the LPGA’s HSBC Women’s Champions.
FootJoy: Introduces a new rainwear category called FJ HydroLite, designed to protect players from wet conditions on warmer days, FJ HydroLite is the lightest rainwear ever produced by FJ.
Loudmouth Golf: Introduces its Shamrocks pants, shorts and skorts. The new offering is a bright Kelly green with embroidered Shamrocks on them.
Sundog Eyewear: Signs Charlie Beljan to an endorsement agreement and Beljan will wear the brand’s Mela-Lens.
Fore!! Axel & Hudson: Partners with the PGA of America to launch PGA Authentic Junior by Fore!! Axel & Hudson, a golf-inspired collection for boys and girls available starting this spring at department stores and premier boutiques nationwide.
Bermuda Sands Apparel Co.: Hires Tip and Ryan Kockentiet as its sales representatives in Kentucky.
In Fiamme: Reports on its appearance at last month’s PGA Merchandise Show, which included introducing two new collections of golf shirts, Classico and Primavera.
Bermuda Sands Apparel Co.: Names Glenn Salwak as its sales representative in Indiana.
GolfTalk Live: Publishes its PGA Merchandise Show fashion review on the radio show’s blog, GolfTalkLive.net.
Dunning Golf: Tour staffer Kevin Foley won the Web.com Tour’s season-opening Panama Claro Championship.
Fila Golf: To outfit students of KMR School of Golf, a nonprofit foundation based at Ko’olau Golf Club in Hawaii. The apparel, headwear and outerwear items will be worn by the players during 2013 local, national and international golf competitions.