Etonic: Rally For the Cure, a breast cancer awareness program supporting Susan G. Komen for the Cure, announces the company as an official partner. Etonic will provide golf and running footwear for Rally For The Cure golf and tennis events.
LoudMouth Golf: Signs the Olympic silver-medal winning Norwegian Curling Team to an endorsement deal. The team wore LoudMouth’s “Dixie” slacks throughout the competition.
Ecco: Staff player Fred Couples wore its Casual Cool II GTX golf shoes en route to winning his second straight Champions Tour title at the Toshiba Classic.
Dawgs Golf: Announces plans to exhibit at the Minnesota Golf Show, March 12-14 in Minneapolis, Minn.
Summit Golf Brands: Named the official apparel supplier for Team USA’s men at the 13th World University Golf Championship, June 7-11 in Malaga, Spain.
Fila Golf: Announces that its 2010 collection is available now at various resorts, clubs and courses throughout North America. “This new collection is all about looking and feeling good in the clothes you wear,” said Nancy Robitaille, Fila Golf principal designer. “We’ve taken classic designs and updated them with fresh styling which we paired with super soft fabrics that drape well to form the core of any wardrobe.”
Just Fore You Jewelry: Expands its sales force into key areas around the U.S. in response to the company’s growth. Sales representatives are currently based in the Philadelphia, New York City and New Jersey, mid-Atlantic, northern Florida and Georgia, Texas, northern California and northern Nevada, and southern California regions.
Abacus: Reports on a positive reception at the PGA Merchandise Show in January. “We met with some of the biggest and most prestigious golf clubs in the U.S. and heard rave reviews from all of them,” said Shane Brett, divisional vice president at Caulfeild Apparel Group Ltd., the distributor of Abacus in the U.S. and Canada.
Sundog Eyewear: Hunter Mahan won the Waste Management Phoenix Open while wearing the Mela-Lens in his 2010 H Signature Series sunglasses.
Ecco: Promotes David Helter to specialty sales director and will oversee the company’s golf, performance and kids divisions within the U.S. market. Previously, Helter was general manager, performance and kid’s division.
Golf Datatech: Releases its December Golf Apparel Market Reports. The reports, which capture retail sales data from both on and off course retailers in the U.S., cover the top selling men’s and women’s apparel brands broken down by price range, clothing type and inventory.
Pukka Headwear: Reports on its presence at last month’s PGA Merchandise Show, which featured the unveiling of eight collections that totaled more than 150 new designs.
Adidas Golf: Introduces its Powerband 3.0 footwear with a promotion at this week’s Waste Management Phoenix Open. If either Adidas Golf tour staffers Kenny Perry or Pat Perez registers a hole-in-one on the par-3 16th hole during tournament play, 10,000 people will receive a free pair of the shoes.
Glove It: Adds a birdie belt and a new collection of bling metallic visors to its 2010 accessory offerings.
AHEAD: Introduces an S.O.S. (Smart Ornamentation Sells) campaign. “Our design and sales team took a look back at the most successful logo designs over the last 15 years, coupled them with some extraordinary new designs for 2010 and created a S.O.S. resource book for each of our reps,” said Jeff Waller, National Sales Director, AHEAD. “With this book, the reps are better able to help their accounts visualize and select designs that will showcase the club logo and pop off the shelf.”
Fairway & Greene: The apparel company partners with Pebble Beach Co. to create the Fairway & Greene Pebble Beach Pro Member Invitational, March 21-24, at three Pebble Beach Resorts (CA) golf courses.
Trion: Z: Dubai Desert Classic winner wore the Palette Mag Titan ionic/magnetic wristband en route to 16th European Tour victory.
Ecco: Danish shoemaker extends its sponsorship of the Ladies European Tour through 2010, the seventh successive year of the partnership. Ecco will offer complimentary footwear to every LET member in exemption categories 1-8.
Ecco: Staff player Fred Couples wears the Casual Cool II GTX golf shoes en route to winning the ACE Group Classic, his first Champions Tour win.
Glove It: The Nicole Miller line now includes a Metallic Leather Glove collection, which comes with a removable ball marker, extended wristband with a fitted elastic sweatband and a Velcro closure with Nicole Miller signature embossed.
Just Fore You Jewelry: Donates pieces of its handmade jewelry to the Camp Siberia charity auction, Feb. 27 in Poulsbo, WA.