November weather registered a 2nd consecutive month of decline registering -8% vs. Year Ago (YA) for Golf Playable Hours at…
Pellucid Corp.
GROWTH SLOWS IN ’25 BUT… WILL STILL BE RECORD-BREAKING
First and foremost, we hope that all our readers had a relaxing, enjoyable and thankful Thanksgiving holiday break. Now…it’s back…
NOVEMBER PELLUCID PERSPECTIVE: ELEVATED COSTS IN “CENTER RING” FOR GOLF OPERATORS IN ‘24
Hello golf stakeholders: First and foremost we want to wish everyone a (n early) Happy Thanksgiving as that holiday approaches…
OCTOBER WEATHER: TRICKS, NO TREATS FOR MAJORITY OF US
October weather took a downward turn registering -9% vs. Year Ago (YA) for Golf Playable Hours at the national level. That…
AI EARLY ASSESSMENT FOR GOLF INDUSTRY QUESTIONS: BE CAREFUL, VERY CAREFUL
As a disclaimer going into this month’s topic and opinions, I wouldn’t be described, particularly by my kids, as an…
OCT PERSPECTIVE – TECH CHOICES PROLIFERATE, WHAT ACTUALLY OR LIKELY HAS “LEGS”?
Hello golf stakeholders: After all the excitement(?) of the Ryder Cup, now all we have to look forward to between…
SEPTEMBER WEATHER: MAKING A LATE-SEASON, POSITIVE CHARGE
Sep weather, Aug utilization: Both up in late-season charge September turned in a 2nd consecutive month of positive weather, repeating…
SKILL DEVELOPMENT: GIVING THE PGA CREDIT WHERE CREDIT DUE?
As the post-COVID continued trend toward higher annual rounds appears to be peaking as a result of “current causes,” it…
SEP. PERSPECTIVE – CONTINUED GROWTH IS GOING TO GET HARDER
Hello golf stakeholders: Are you ready for some…golf TV? While not as ubiquitous as the Fall messaging for the now…
AUGUST WEATHER, JULY UTILIZATION: GOOD NEWS ON BOTH FRONTS
August weather: Not “dog days of summer” at +4% GPH August turned in the healthiest year-over-year gain month of ‘25…
A JANUS PERSPECTIVE ON RATE CARD PRICING: LOOKING BACK AT ’25, LOOKING FORWARD AT ‘26
Stuart and I have lately been fielding more questions about where we are in the arc of pricing power post-COVID…
AUG PERSPECTIVE – BATTLE FOR SHARE-OF-GOLFER HEATING UP
Hello golf stakeholders: Welcome to the exciting FedEx Cup Playoffs season! (yawn, does anyone other than golf writers actually try…
JULY WEATHER IMPACT: NO JOY IN MUDVILLE
July unfortunately broke our 1-month string of positive weather results as Golf Playable Hours (GPH) at the national level registered…
CUSTOMER FRANCHISE ANALYSIS: THE CORNERSTONE OF AI-ENABLED MARKETING
AI! Every dialogue these days it seems must have an AI reference so I’ve now completed that mandatory requirement and…
DON’T USE CONSUMER-GRADE WEATHER DATA FOR BUSINESS APPLICATIONS
Hello golf stakeholders: With the US Open now completed (what a finish) and the Open Championship approaching to conclude the…
JUNE WEATHER – A “GREEN SHOOT” EMERGES
June (finally) broke the string of down weather with our first positive month “comp” of the year as Golf Playable…
JUN OTR: DATA, DATA EVERYWHERE AND NOT A DROP TO THINK
Harkening back to my days as an English major at The Citadel, I stole and wordsmithed the line from Samuel…
’24 NAT’L GOLFER BASE RESULTS ARE IN, (MOSTLY) GOOD NEWS
Hello golf stakeholders: With the drama of Oakmont behind us (we’re writing this prior to the champion being crowned) and…
MAY WEATHER IMPACT, THE “SILENT STORM” CONTINUES
May weather: The “silent storm” continues May continued to defy the increasing odds of a sixth consecutive month of GPH…
MAY OTR – ’24 GOLF CONSUMER FRANCHISE REPORT PUBLISHED; (MOSTLY) GOOD NEWS!
2024 Golf Consumer Franchise: 5th consecutive growth year, +4%, +4M golfers since ‘19! The results are in from our annual…
