Focusing on Golf’s “Sophomores”: How do we avoid “slump”? Post-COVID, it’s a documented fact (one of the few things on…
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FEB. WEATHER DOWN DOUBLE-DIGITS, JAN. UTILIZATION SURPRISINGLY STRONG
February brutal; ’25 opens with 2 consecutive months of double-digit downs Mother Nature didn’t let up on the golf industry…
FEB. OTR – GOLF CAN GAIN BY “LOSING LESS” (GOLFERS)!
A “Big Idea” for Growing the Golfer Base: Lose Less Few would argue with the general principle that business and…
FEB. PERSPECTIVE: WILL AI BE A “FORCE MULTIPLIER” FOR GOLF
Hello golf stakeholders: With all of the industry “season-opener” conferences now behind us, it’s time to start thinking about specific…
JAN. OTR – INDUSTRY CARDS 16-UNDER FOR 14 KPI “HOLES” IN ’24!
I’m recently back from our 23rd consecutive, annual Orlando pilgrimage which included delivering my 22nd State of the Industry (SoI)…
JANUARY WEATHER LOGS 2ND CONSECUTIVE MONTH OF DOUBLE-DIGIT DOWN
Mother Nature did the golf industry no favors in January as Golf Playable Hours (GPH) registered -22% vs. year ago…
PELLUCID’S ANNUAL REPORT: ESSENTIAL TRENDS AWAIT YOU!
Pellucid releases ’24 industry scorecard: 6 Birdies, 4 Pars, No Bogeys + 3 records set! Pellucid & Edgehill Golf Advisors…
JAN PERSPECTIVE: SHORT-LIVED ROUNDS RECORD FALLS AGAIN
Hello golf stakeholders: Seven days and counting until the industry’s annual Orlando confab and the conviviality of the Orange County…
DECEMBER DELIVERS DOWNER WEATHER NATIONALLY, NOVEMBER UTILIZATION ALSO OFF SLIGHTLY
A year that was already underperforming on weather went out on a significant downer with Golf Playable Hours (GPH) registering…
DEC PERSPECTIVE: GOLF TECH LANDSCAPE SHIFTS ENTERING ’25, PELLUCID “CALL” FOR A RECORD ’24
Hello golf stakeholders: Happy holidays from Pellucid, hopefully most of your Christmas shopping is done as we pen and present…
NOV GPH SURPRISES AT +4%, OCT UTILIZATION UP HEALTHY 5 PTS
November Weather to Give Thanks For (Nationally) While the year as a whole hasn’t been bountiful, November delivered as Golf…
THE PATH TO BUILD BACK BETTER RUNS THROUGH SUPERIOR MARKET ANALYSIS
In the September issue I “baited” longtime Pellucid detractors, who have for years proclaimed us as “the industry pessimists” with…
NOV PERSPECTIVE: HOW ARE MUNIS LIKE PRIVATELY-HELD GOLF BUSINESSES?
Hello golf stakeholders: With Halloween, the elections and Veterans Day (and the Marine Corps’ 249th birthday, Semper Fi) all in…
THE OCTOBER SURPRISE: A MODEST SHOULDER-SEASON GIFT
October and April historically have the highest weather volatility but, for the month just closed, we got a “slight up”…
OCT OTR: ’24 BY-THE-NUMBERS, GOING BEYOND THE ROUNDS
Volume 23 Issue 10, 2024 Will be Record-Setting on Multiple Dimensions: Wait…We Only Have Visibility to Rounds? I recently…
OCT PERSPECTIVE: GOOD TIMES CONTINUE BUT…BEWARE THE ELEPHANT IN THE ROOM
Hello golf stakeholders: The September revenue & rounds are “in the books” and, as Jim K. points out in his…
SEP GPH OFF 3%, AUG UTILIZATION -2 PTS; HELENE (OBVIOUSLY) CONTRIBUTES
September Golf Weather Impact: Down: Helene a contributor but not sole cause Obviously, Helene dominated the news and weather in…
SEP OTR, TIME TO RESUME BUILDING?.
(Qualified) “Yes” One of the top 5 questions that Stuart and I get these days is, “When will we know…
TOPGOLF SPIN-OFF CLOUDS CALLAWAY MODGOLF VISION
Hello golf stakeholders: Welcome to the post-Labor Day stretch of the season which is us up north winding things down…
AUG GOLF PLAYABLE HOURS +4%, JUL UTILIZATION +1 PT; PARTY CONTINUES! (BUT SLOWING)
Golf Weather Impact: August Weather Breaks 3-month Streak of Declines Knowing that the odds (as well as the year-end forecast)…
