As the post-COVID continued trend toward higher annual rounds appears to be peaking as a result of “current causes,” it…
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SEP. PERSPECTIVE – CONTINUED GROWTH IS GOING TO GET HARDER
Hello golf stakeholders: Are you ready for some…golf TV? While not as ubiquitous as the Fall messaging for the now…
AUGUST WEATHER, JULY UTILIZATION: GOOD NEWS ON BOTH FRONTS
August weather: Not “dog days of summer” at +4% GPH August turned in the healthiest year-over-year gain month of ‘25…
A JANUS PERSPECTIVE ON RATE CARD PRICING: LOOKING BACK AT ’25, LOOKING FORWARD AT ‘26
Stuart and I have lately been fielding more questions about where we are in the arc of pricing power post-COVID…
AUG PERSPECTIVE – BATTLE FOR SHARE-OF-GOLFER HEATING UP
Hello golf stakeholders: Welcome to the exciting FedEx Cup Playoffs season! (yawn, does anyone other than golf writers actually try…
JULY WEATHER IMPACT: NO JOY IN MUDVILLE
July unfortunately broke our 1-month string of positive weather results as Golf Playable Hours (GPH) at the national level registered…
CUSTOMER FRANCHISE ANALYSIS: THE CORNERSTONE OF AI-ENABLED MARKETING
AI! Every dialogue these days it seems must have an AI reference so I’ve now completed that mandatory requirement and…
DON’T USE CONSUMER-GRADE WEATHER DATA FOR BUSINESS APPLICATIONS
Hello golf stakeholders: With the US Open now completed (what a finish) and the Open Championship approaching to conclude the…
JUNE WEATHER – A “GREEN SHOOT” EMERGES
June (finally) broke the string of down weather with our first positive month “comp” of the year as Golf Playable…
JUN OTR: DATA, DATA EVERYWHERE AND NOT A DROP TO THINK
Harkening back to my days as an English major at The Citadel, I stole and wordsmithed the line from Samuel…
’24 NAT’L GOLFER BASE RESULTS ARE IN, (MOSTLY) GOOD NEWS
Hello golf stakeholders: With the drama of Oakmont behind us (we’re writing this prior to the champion being crowned) and…
MAY WEATHER IMPACT, THE “SILENT STORM” CONTINUES
May weather: The “silent storm” continues May continued to defy the increasing odds of a sixth consecutive month of GPH…
MAY OTR – ’24 GOLF CONSUMER FRANCHISE REPORT PUBLISHED; (MOSTLY) GOOD NEWS!
2024 Golf Consumer Franchise: 5th consecutive growth year, +4%, +4M golfers since ‘19! The results are in from our annual…
NAVIGATE THE UPCOMING SEASON WITH KNOWLEDGE: JOIN THE GOLF MKT RESEARCH CENTER!
A Challenging Pre-season: Is it you, the industry or the weather? In the course of our conversations with dozens of…
NOW AVAILABLE PELLUCID’S ’24 GOLF CONSUMER BASE SCORECARD REPORT!
Pellucid Publishes the ’24 Golf Consumer Base Scorecard: Continued Growth, Demographic Shifts, Involvement Softening Pellucid’s announces the release of our…
PELLUCID UPDATES GOLF LOCAL MARKET ANALYZER: NEW “MARKET INSIGHTS-IN-MINUTES”
“Market Insights-in-Minutes” Pellucid’s industry-leading market analysis platform, the Golf Local Market Analyzer (GLMA) recently got a data refresh for all…
MAY PERSPECTIVE – DON’T TAKE YOUR EYE OFF THE “MAINTENANCE BALL”
Hello golf stakeholders: As all eyes turn to Charlotte this weekend for the 2nd (likely soggy) major of the year,…
APR WEATHER IMPACT, NO FAVORS FROM MOTHER NATURE NATIONALLY
Golf Weather Impact: Big May Decline Takes Us Back to…Even for the Year Mother Nature giveth and she taketh away, with…
THE SMARTER, LESS-SEXY GROW THE GAME STRATEGY: (HINT, IT’S NOT JUNIOR GOLF)
Hardly a month goes by in which you don’t see some press release either trumpeting the latest grow-the-game (GtG) initiative…
APR PERSPECTIVE: KEEP YOUR EYE ON “WHAT MATTERS” ISSUES IN 2025
Hello golf stakeholders: By the time you read this The Masters will have been contested and decided and it’s on…
