Hello golf stakeholders: Welcome to post-Labor Day and the annual tug-of-war between (generally great weather) golf and…football. Beyond the Perspective…
Pellucid Corp.
Aug Weather Impact Preview – Dog Days Take a Bite Out of GPH
August weather was widely unfavorable for golf with the month registering -6% vs. Year Ago (YA) for Golf Playable Hours…
Aug Outside the Ropes: Have We Reached “Peak Pricing” in Golf?
In a little over a decade, the golf industry has swung from zero pricing power — heavily discounting pre-COVID amid…
Aug Perspective: Note to allied associations, golfer retention isn’t an enigma
Welcome to the final month of the season’s “core four” nationally (May-Aug = ~50% of annual rounds). Beyond the Perspective…
July weather impact: Steady-as-she-goes; Month and YtD
July weather was a 2nd consecutive “slight headwind” month registering -2% vs. Year Ago (YA) for Golf Playable Hours at…
Jul Perspective: Will Golf Evolve Into a Recognized Asset Class?
Hello golf stakeholders: Welcome to the dog days of July (and rolling thunderstorms) for much of the US as “across…
Pellucid June Weather Impact – First Weather “Bogey” of the Year
June weather impact: Month is a “downer”, YtD slips to neutral (but positive) June weather was a slight headwind registering…
Pellucid: May Essential 8 Scorecard: Gains Driven by Favorable Weather, Pricing Power
What do you know about industry performance Year-to-Date? With June now “in the books”, we’re halfway through the calendar year,…
Jun OTR – Is Timing Right for Franchise Model in Golf?
Volume 25 Issue 06: Is Timing Right for a Franchise Model in Golf? Am I the only person in the industry…
Jun Perspective: Thinking Through Growth 2.0 for the Golf Industry
Hello golf stakeholders: Welcome to the pre-US Open edition of the Pellucid Perspective. Beyond the Perspective facts and figures in…
May weather impact: 2nd consecutive “up” to open season
May weather provided a continued season opening tailwind for the country registering +4% vs. Year Ago (YA) for Golf Playable…
May Perspective: The AI Challenge, Figuring Out the Right Questions
Hello golf stakeholders: It’s time for the 2nd major of the season to be contested but, as always, we’re focused…
Apr OTR ’25 Golfer Base Report, Accelerated Growth & Generational Shifts
Volume 24 Issue 04 ’25 Golfer base panorama: Growth accelerates powered by generational shifts We’ve just finished sorting through the…
25 Golfer Base growth accelerates along with generational shifts
National golfer base growth accelerates in ’25: What demographic groups are driving it? Pellucid announces the release of their…
Apr Perspective: Is 100% Pre-Pay the Future or Folly?
Hello golf stakeholders: What a Rory-coaster ride that was on Sunday, wasn’t it? That drive on 18 should make all…
Mar Weather Impact – Flat nationally, your mileage may vary
March weather impact: 2nd consecutive flat Nationally but…regional variance March weather came in flat nationally for the second straight month…
Are Your 2026 Results Real—or Just Good Weather?
What’s your “Weather Neutral” Performance? The first three months of 2026 have been unusually favorable for golf. Which means your…
Are You Tuned Into “The Pellucid Channel”?
This is a formal invitation to join the several hundred industry stakeholders who are tuned into The Pellucid Channel monthly…
Mar OtR – Pass or Fail? Testing AI for Golf Industry Knowledge
Volume 24 Issue 03 Grading AI for Golf Industry Analysis: Pass/Fail? Harkening back to college days (The Citadel in Charleston,…
Mar Perspective: Industry enthusiasm is high, let’s keep our grounding in facts
Hello golf stakeholders: Welcome to March, is that Spring we hear calling later this month with The Masters shortly…
