Apparel

Kaenon: Tour staffer Brian Gay won the Humana Challenge after a three-man playoff. Gay wore the Kaenon polarized Jetty sunglass.

Ashworth Golf: Chosen as the apparel provider for Golf Channel on NBC and Golf Channel during their PGA Tour tournament coverage for 2013. All in-booth talent, on-course analysts and interviewers during the coverage of the PGA Tour, Champions Tour and Web.com Tour will wear Ashworth.

Hollas Apparel: Will introduce a Sell-Thru Sooner partnership program for fall 2013. Golf professionals will be able to partner with Hollas to offer a fresh selection of apparel all season long, while limiting inventory and protecting margins.

G/Fore: Set to launch The Gallivanter golf shoe, designed by company founder Mossimo Giannulli and available in six colorways.

In Fiamme: Introduces its spring Primavera Collection, a new line of hand-sewn custom-designed men’s golf shirts.

G/Fore: Set to launch The Gallivanter golf shoe, designed by company founder Mossimo Giannulli and available in six colorways.

FootJoy: Introduces a new footwear category, M:Project, that is available in 10 style options (five cleated and five spikeless) and is minimally constructed to be lightweight and ultra-flexible.

Cutter & Buck: Reports on its fall 2013 Men’s CB Golf Collection, which features four lines.

Cutter & Buck: Reports on its fall 2013 Men’s CB Golf Collection, which features four lines.

GoBe Golf: Introduces its Pride golf shoe for men. The shoe features a bright white upper and vibrant accent color options for a retro-athletic appeal.

Cutter & Buck: Introduces its Annika Collection for fall 2013. The collection includes an array of polos, mocks, full zips, skorts, shorts and performance pants.

Cutter & Buck: Introduces its Annika Collection for fall 2013. The collection includes an array of polos, mocks, full zips, skorts, shorts and performance pants.

IJP Design: Tour staffer David Lingmerth, who secured his 2013 PGA Tour playing card by finishing 10th on the Web.com Tour’s money list, makes his tour debut at the Sony Open in Hawaii.

Cutter & Buck: Introduces an enhanced outerwear collection for fall 2013. The collection features a layering system with breathable pieces in complementary color schemes that are designed to keep wearers warm and dry, both on and off the golf course.

Cutter & Buck: Introduces an enhanced outerwear collection for fall 2013. The collection features a layering system with breathable pieces in complementary color schemes that are designed to keep wearers warm and dry, both on and off the golf course.

True Linkswear: Launches its 2013 shoe line, which includes a new women’s model and the brand’s first children’s offering.

Tifosi: To celebrate company’s 10-year anniversary by giving away limited edition 10 Year Anniversary Tifosi Duro sunglasses in the corporate silver and blue colors at the PGA Merchandise Show.

Loudmouth Golf: Launches its Loudmouth eXclusive Club, a membership club in which members receive product each quarter.

Sunice: Debuts its 2013 Albany jacket from the Hurricane Collection. The jacket, a new style to the collection, is 25 percent lighter with 25 percent more stretch than other jackets in its category.

ProQuip: Introduces a new water repellent-lined lambswool garment that features easy care performance and is machine washable.