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The Business of Golf

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FootJoy Has Spider Touch

FootJoy: Introduces the new Spidr2 golf glove, which is designed to optimize grip performance in a number of playing conditions.

Project X Tops The Northern Trust Open And Moonah Classic

True Temper: Respective winners at Northern Trust Open and the Nationwide Tour’s Moonah Classic played its products. The Northern Trust Open winner played Project X steel shafts in his irons; the Moonah Classic champion playing the Project X shafts in his irons and Project X Tour Edition graphite wood shaft in his driver.

Cutter & Buck Signs Inkster

Cutter & Buck: Signs Hall of Famer Juli Inkster to an endorsement agreement for 2010. Inkster will make her debut in the brand’s ladies’ collection at the Honda PTT LPGA Thailand.

Dawgs Golf To Exhibit At GIS

Golf Dawgs: To display its entire line of Firestone-licensed work shoes for grounds- and greenskeepers at the Golf Industry Show, today and Thursday in San Diego, CA.

Trion:Z Inks McIlroy

Trion:Z: Signs PGA Tour player Rory McIlroy to a multi-year agreement to wear and promote the company’s line of ionic/magnetic accessories.

High Five For FootJoy

FootJoy: Reports that the first five PGA Tour winners of 2010 have worn its product, in addition to 61 percent of all PGA Tour players.

Buffalo To Handle Fila PR

Buffalo Communications: Chosen by Fersten Worldwide, the official licensee of Fila-branded golf apparel and headwear in North America, to provide publicity and media relations services for its Fila Golf Collection.

Golf Grapplers Debut Strong

RGA Global: Company reports that the debut of its Golf Grapplers was “enthusiastically received” at the PGA Merchandise Show.

SMT Golf Teams With Golfdotz

SMT Golf: To distribute the Golfdotz line of products through its online worldwide distribution channels and their its extensive work with charitable and corporate golf outings.

Geek Golf: Signs Sandra Carlborg, the current International Long Drive Ladies and Re/Max European Ladies champion, to an endorsement agreement to play Geek drivers exclusively.

https://thegolfwire.com/212865-2/

Another Super Sunday For Stricker, Titleist

Titleist: Steve Stricker won the Northern Trust Open on Sunday, playing the Pro V1 golf ball and a full bag of Titleist equipment. Also, Titleist won the brand count in golf balls (79 players), iron sets (35), hybrids (27), sand, lob and approach wedges (100).

Buffalo Communications Promotes Sharp, Reynolds, Latta

Buffalo Communications: Announces the promotions of Shane Sharp, Andrea Latta and Stephen Reynolds. Sharp is promoted to vice president from director of public relations; Latta to senior public relations manager from public relations manager; and Reynolds to public relations manager.

Boccieri Golf Introduces Heavy Wedge “Control Series”

Boccieri Golf: Introduces its Heavy Wedge Control Series, which includes four traditionally designed blade models that incorporate the company’s counterweight technology. With a head mass only slightly heavier than a conventional wedge, the added weight (65 grams) is positioned in the butt of the shaft, raising the club’s balance point nearly 40 percent.

Golfing Magazine Expands Its Market Place Program For 2010

Golfing Magazine: Expands its Market Place program for 2010. “Any company that works with us in the Market Place will also be included in our Father’s Day and holiday gift guides,” said magazine publisher Tom Landers. “And everything that we do in print will also be online on our website and in dedicated e-newsletters.”

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