Golfweek Custom Media: Finalizes a new five-year agreement with the PGA of America to become the official program publisher for a number of PGA events.
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Bettinardi Country Club Signature Series Collection Offers A Sleek, Precise And Ultimately Unique Selection To Each And Every Club That Chooses To Showcase Their Pride On And Off The Greens.
Bettinardi: Reports on its Country Club Signature Series collection, which include putters, custom buckles and ball markers.
Brian Gay Posts Record Round At The Bob Hope Classic.
Bettinardi Golf: Tour staffer Brian Gay shot a final-round 10-under-par 62 to finish fifth at the Bob Hope Classic on Sunday. Gay plays a Bettinardi BB 8 prototype.
Axis1 Golf To Introduce The Umbra At 2011 PGA Merchandise Show
Axis1 Golf: To introduce the Umbra modern mallet putter that features L-frame alignment and a CNC-milled face. The Umbra will be available in retail March 25.
Series Premiere Of School Of Golf
Golf Channel: Announces the series premiere of “School of Golf,” a new instructional show hosted by Martin Hall, along with the season premieres of “The Golf Fix” and “Grey Goose 19th Hole”.
Body Balance For Performance Is Continuing Its Research Project Into 2011.
Body Balance for Performance: Will continue its research project attempting to identify physical causes of early hip extension – moving the pelvis toward the ball during the golf swing – into 2011.
Aldila Dominates Wood & Hybrid Shaft Manufacturer Counts At Bob Hope Classic
Aldila: Won the the wood and hybrid shaft manufacturer counts at the Bob Hope Classic. Aldila, according to Darrell Survey, had 47 more wood and 24 more hybrid shafts in play than its closest competitor.
GolfNow.com Expands Relationship With Troon Golf
Golf Channel: Expands its multi-year, multi-level online marketing partnership with Troon Golf, which retains GolfNow.com as its exclusive online tee-time partner.
Softspikes® Claims 65% Of Field At Bob Hope Classic
Softspikes: Product worn by eight of the top 10 plastic cleat-wearinig finishers at the Bob Hope Classic. Also, Pulsar, Black Widow Tour and Cyclone, Softspikes’ newest cleat, combined to be worn by 65 percent of the plastic cleat-wearing field.
AccuSport Announces Release Of “Fitting Solutions” Training Manual
AccuSport International: Releases a new club fitting training manual, “Fitting Solutions: Your Guide to Better Fitting, Better Sales, and Better Golf,” which retails for $179.
Lorena Ochoa To Serve As Global Representative For Ping
Ping: Re-signs Lorena Ochoa as a global representative for the company. Ping first signed Ochoa to an endorsement agreement in 2007.
LPGA Commissioner To Speak At EWGA Networking Breakfast For Female Golf Industry Leaders
EWGA: Announces that LPGA commissioner Michael Whan will speak at the fifth EWGA networking breakfast for female golf industry leaders on Jan. 28.
Golf Datatech To Unveil “First-Ever” Golf Distance Measuring Device Study & “Updated” Teaching, Training And Instruction Aid Study
Golf Datatech: To release findings of the first golf distance measuring device study in early spring, along with an update of the teaching, training and instructional aid study that originally debuted in 2004, and was later followed by a 2007 study.
Pro Line Sports Offers The Perfect Addition To Your Golf Fitness Routine The IGOTCHA® Ready First Tee Warm-Up System
Pro Line Sports: IGotcha Ready warm-up system is recognized by a national fitness magazine as an ideal addition to golf fitness exercise routines.
Polara Golf To Sponsor ClubING During The 2011 PGA Merchandise Show
Polara Golf: To be a product sponsor of the International Network of Golf’s ClubING hospitality room at this week’s PGA Merchandise Show.
Nike Athletes Jhonattan Vegas And John Cook Secure Early Wins In 2011 On The PGA And Champions Tours
Nike Golf: Tour staffers Jhonattan Vegas and John Cook won the Bob Hope Classic and the Champions Tour’s Mitsubishi Electric Championship, respectively.
AboutGolf Presents Golf Instruction Demonstrations In PGA Tour Simulator At PGA Merchandise Show
AboutGolf, Henry-Griffitts: To host five golf instruction demonstrations, Jan. 27-29, that will feature AboutGolf’s indoor golf simulator technology.
Puma® Golf Uses Technology To Push Product And Website To New Level
Puma Golf: Reports that its latest spring/summer footwear, apparel, accessories product is now available in the marketplace.
TaylorMade Golf Unveils “All-White” Tour Truck At Farmers Insurance Open
TaylorMade: Unveils its PGA Tour van, which received an all-white makeover to complement the brand’s new R11 and Burner SuperFast 2.0 drivers, both with white clubheads.
True Temper Aces Third Straight PGA Tour Win At Bob Hope Classic
True Temper: Dynamic Gold X100 shafts were played by the PGA Tour rookie who won the Bob Hope Classic. In doing so, he became the first rookie to ever win the 52-year-old event.
