PGA Fall Expo: Introduces new buyer and exhibitor programs that will enhance the show during the apparel industry’s Fashion Week. “This is a perfect opportunity to take this event to the next level in terms of advancing customer service, event value, timely education topics and best practices in an upscale community setting,” said Ed Several, PGA Golf Exhibitions group vice president and general manager.
Ogio: Appoints Dan Jelinek as global VP of strategic development, a new position created to support the company’s growth initiatives.
CourseTrends: Paxton Park Golf Course in Paducah, Ky., becomes newest client, and CourseTrends will design and host the course’s website, e-mail marketing and e-commerce.
Tour Resource Center: Hired by Orlando-based AS Events to redesign its events and security company website.
Golfing Magazine: Launches a Twitter account to interact with readers.
Infiniti Golf: Reports on company president Eric Yeh.
Precept: With every purchase of any three dozen Lady iQ Plus golf balls will add a complimentary pair of Paula Creamer Collection sunglasses by Sundog.
Cleveland Golf: Announces its Launcher DST Ultralite Challenge Video Contest in which golfers make their own commercial for Cleveland Golf and have a chance at winning up to $1,000 in equipment.
Honours Golf Company: Names Jeffrey D. Hartman director of golf at the World Golf Village’s two courses, the Slammer & Squire and the King & Bear, both located in St. Augustine, Fla.
Boccieri Golf: Launches its Control Freak campaign, a marketing program combining print and online advertising, social media, radio spots, targeted consumer e-mail blasts and various promotions to drive retail sales of its Control Series products.
TourResourceCenter.com: To host a one-hour webinar – “Twitter, How To Use It To Your Advantage” – Wednesday, April 28, at 10 a.m. ET.
Bettinardi Golf: Reports on its expansion in the global marketplace, and specifically with U.S. clubs. “We’re going into new marketplaces where Bettinardi wasn’t previously sold,” said Robert Bettinardi, company president and CEO. “Recently, we’ve more than doubled our worldwide presence from approximately 18 countries to 47 so that’s been a great growth area for us.”
BrightSpot Solutions: President Scott Salzman to be a featured guest on the Speaking of Golf radio show on Saturday, April 24. Salzman will discuss his company’s new Spotless Swing golf towel.
Sears, Edwins Watts Golf: Announce a multi-year agreement to establish the golf industry’s first U.S.-based store-within-a-store retail model. Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key national markets.
Champ: Becomes a corporate partner of The First Tee, and will donate golf products to The First Tee for its Chapter network.
Dixon Golf: Will participate in an Earth Day recycling event sponsored by the Chandler (Ariz.) Chamber of Commerce Green Committee today.
International Network of Golf: Announces that the Women In The Golf Industry organization will conduct an educational panel at the 20th ING Spring Conference, May 9-13 in Pinehurst, N.C.
Cybergolf: Announces Northville Hills Golf Club in Northville, Mich.; Bull Valley Golf Club in Woodstock, Ill.; and nine-hole Altadena and Eaton Canyon golf courses in Los Angeles (Calif.) County as its newest clients.
International Network of Golf: Announces that PGA Professionals who attend the 20th ING Spring Conference, May 9-13 in Pinehurst, N.C., are eligible to receive 12 Member Service requirements.
Tour Resource Center: Selected to rebrand PerformanceConsultingLtd.com with a new domain name and social media marketing campaign.
ClubPay, Jonas Club Management, Clubsystems Group: Partner to create an integrated service solution, combining ClubPay’s outsourced payroll and human resource solutions to the existing Jonas Club Management and Clubsystems Group client base.