Business

Edwin Watts Golf Shops: Will hold a St. Patrick’s Day celebration in Orlando on Thursday, March 17. The event will feature free custom clubfitting and special offers, along with an appearance from TaylorMade Golf’s White Hot mobile tour van.

Mitchell Golf Equipment Co.: Recently mailed its 2011 catalog, which offers more than 300 club repair and club-making products, supplies and tools.

Bermuda Sands Apparel Co.: Appoints Pure Sports Marketing as its new sales representative for the Georgia and Alabama region.

KemperLesnik: Retained by KitchenAid to activate its sponsorship of the 2011-2014 Senior PGA Championship through traditional and social media relations, on-site activation and other sports marketing activities.

GolfNow.com: Adds website management and design to the revenue-building services it offers more than 2,700 courses that are part of its network.

Abacus: Signs Nicole Hage, a player on the LPGA and Futures tours, to an endorsement agreement for 2011.

Heritage Golf Group: Announces the continuation of its Ambassador of the Quarter Program in 2011. The program recognizes key personnel who consistently go above and beyond their job description.

Bettinardi Golf: Agrees to sponsor the Southwest Section PGA in 2011, serving as the product sponsor for all nine SWSPGA Pro-Am Series events and the 2011 Pro-Assistant.

GolfNow.com: Adds website management and design to the revenue-building services it offers more than 2,700 courses that are part of its network.

Association of Golf Clubfitting Professionals: Reports on the association’s first six years and announces membership and sponsorship opportunities.

Matrix Shafts: Announces a partnership with Club-Conex to offer a universal interchangeable connection system for testing and demonstrating the manufacturers’ equipment.