News

Gogie Girl: Will debut its Audrey Collection and offering free embroidery on any order of 36 pieces or more placed at the PGA Merchandise Show.

Sunice: Outerwear brand names Arnie Cunningham as the company”s director of PGA Tour promotions.

Tifosi Optics: Maker of golf-specific sunglasses will give free product and extra discounts for orders written at the PGA Merchandise Show.

Antigua: Announces its 2010 tour staff, which includes PGA Tour players Notah Begay III, Craig Bowden, Billy Mayfair, Kevin Streelman and Jerod Turner; LPGA players Brittany Lang, Dorothy Delasin, Stacy Prammanasudh, Alison Walshe and Wendy Ward; and Nationwide Tour players Scott Sterling and DJ Brigman.

Dunning: Inspired by 1960s tailoring and athletic and prep looks, brand will introduce its fall collection at the PGA Merchandise Show.

Abacus: Introduces its spring and summer 2010 products.

Glove It: Adds a patented birdie belt and a new collection of bling metallic visors to its 2010 accessory offerings.

LoudMouth Golf: Debuting its newest styles at this week’s PGA Merchandise Show. Attendees visiting its booth will receive a free visor and can view a 14-foot high poster of John Daly wearing the brand.

Bobby Jones: Will pay tribute to the 80th anniversary of the amateur’s Grand Slam with a special capsule collection for fall. Each piece in the group will feature a commemorative logo embroidered on the left sleeve. Three additional fall deliveries, Telluride, Kennebunkport and Brookhaven Classics, showcase updated classics for the modern country club lifestyle.

AB Golf Designs: Debuts its Throwback collection of eco-friendly, traditionally-styled headcovers, and the introduction coincides with the ongoing re-branding of the company, formerly known as Butthead Covers.

The Littlest Golfer: Will launch its new infant and children’s golf collection at this week’s PGA Merchandise Show, and will also introduce its new children’s book and retro-golf lines.

AHEAD, Golf Digest: The companies announce that AHEAD will be the exclusive licensee of Golf Digest’s logoed golf course recognition program. As the exclusive licensee, AHEAD will offer its customers the opportunity to co-brand its hats, apparel and accessories with the Golf Digest logos.

Imperial Headwear: Offering special pricing via its “That 70’s Promo” starting Wednesday, Jan. 27 at 5 p.m. through midnight Saturday, Jan. 30, the last day of the 2010 PGA Merchandise Show.

Puma Golf North America: Announces its plans to exhibit in meeting room just off the PGA Merchandise Show floor to introduce its latest footwear, apparel and accessories.

Tabi: Canadian women’s apparel brand to exhibit and will have Canadian LPGA player Lorie Kane in its Orange County Convention Center booth on Thursday, Jan. 28 to sign autographs.

Etonic: Will showcase its footwear and glove line at next week’s show. The footwear line will include the Dri-Tech and Sport-Tech golf shoes.

Ecco: Tour staffer Fred Couples will premier the 2010 collection in his Champions Tour debut at the Mitsubishi Electric Championship, Jan. 22-24.

Scheyden Precision Eyewear: Introduces its new Fixed Hybrid collection of sunglasses featuring a full-coverage wrap design to offer a unique custom-fit.

Quagmire: Apparel brand’s polos and hats, distributed in player gift bags, will be worn by Hollywood celebrities and professional athletes at this week’s Bob Hope Classic. Jan. 20-24 in La Quinta, California.

Lija: Apparel brand will debut its fall 2010 collection at the PGA Merchandise Show. The company says the collection reflects “on the idea that in the midst of uncertainty and chaos in the world around us, it is time for a new simplified kind of luxury in fashion.”