Pellucid’s ’21 State Of The Industry: Become A Subscriber In December To Guarantee Your Ticket! We’ve now compiled the November Revenue…
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NOV GPH FLAT NATIONALLY, OCT UTILIZATION LAGS FAVORABLE WEATHER
November GPH flat nationally, October Utilization lags favorable weather November Golf Playable Hours (GPH) played to a draw registering -0.3% vs….
PELLUCID’S NOV OTR, $4.4B, 86M, $1.94, WHAT’S IN A NUMBER?
Welcome to our final OtR issue of ’21. From everything we’ve compiled through November, I’ll outline what’s shaping up to…
PELLUCID’S NOV PERSPECTIVE: HYGIENE, CONSENT & ENHANCEMENT (OH MY!)
Hello golf stakeholders: Hopefully at least a few of you got our channeling of The Wizard of Oz in the…
PELLUCID’S OCT WEATHER A TREAT, SEP UTILIZATION YIELDS EXPECTED DECLINE
Golf Weather Impact: October GPH all treats, September Utilization again lags tough “comp” month October Golf Playable Hours (GPH) ended as…
PELLUCID’S OCT OUTSIDE THE ROPES: GOLF FACING ITS SNOWBOARDING MOMENT
In recent conversation with information & insights colleague Sara Killeen of Longitudes Group, she mentioned in passing a conversation from…
OCT PELLUCID PERSPECTIVE FUN RETURNS TO MARKET ANALYSIS!
Hello golf stakeholders: As a pretty amazing season winds down in the north, welcome to the October edition of The…
PELLUCID’S SEP WEATHER, AUG UTIL; STEADY, SOLID RESULTS AGAINST STRONG ’20 “COMPS”
Golf Weather Impact: September GPH flat nationally, August Utilization lags tough “comp” month September GPH was unusually flat for one…
’21 WILL LAND HIGHER THAN ’19 BASELINE: ODDLY, LITTLE HAS FUNDAMENTALLY CHANGED IN GOLF’S “PLAYBOOK”
No, that’s not a typo in the headline; yes I am making the comparison to ’19 not ’20. Although there’s…
PELLUCID GOLF MARKET RESEARCH CENTER: SUBSCRIBER FALL OFFER FOR THOSE WHO WERE TOO BUSY OVER THE SUMMER
Golf Market Research Center: Charter Member benefits are gone, but here’s a “Fall Offer”! Just under 100 owner/operators beat the…
SEPTEMBER PELLUCID PERSPECTIVE: HOW MUCH SUCCESS IS ATTRIBUTABLE TO DYNAMIC PRICING?
Hello golf stakeholders: Welcome to the post-Labor Day, pre-Ryder Cup edition of the Perspective. As a teaser, we’ve compiled the…
PELLUCID AUG WEATHER, JULY UTILIZATION RESULTS; ALL GOOD THINGS MUST COME TO AN END
Golf Weather Impact: August GPH dips, July Utilization hits the “comp wall” After several months of neutral weather vs. year-ago, August…
PELLUCID AUG OTR: WE KNOW CONSIDERABLY MORE IN JUL ’21 THAN JUL ’20
July ’21 Industry Health Metrics vs. July ’20: We Know Considerably More This Year This time last year we were…
PELLUCID AUG PERSPECTIVE: LA COUNTY GOLF RFP, MOONSHOT OR METHOD TO THEIR MADNESS?
Hello golf stakeholders: Welcome to “penultimate” rounds month nationally for the industry (that’s not the perfectly correct use of penultimate…
GMRC CHARTER MEMBER SUBSCRIPTION PERIOD EXTENDED TO 9/15/21
Golf Market Research Center: Charter Member Subscription Period Extended to 9/15! We could be like all the other breathless marketers…
JUL WEATHER, JUN UTILIZATION RESULTS; SURPRISING STRENGTH VS. TOUGH “COMPS”
Golf Weather Impact: July GPH steady as she goes, June Utilization holds its own July weather was off slightly as…
JUL OtR, ROUNDS DEMAND STRENGTH CONTINUES; WHY?
Results Through June Continue Coming Up Roses: Why? Given our Jupiter-bestowed reputation as the “industry contrarians,” those buying into that…
GMRC: YOU CAN’T GET TO BENCHMARKING IF EVERYONE IS A SPECTATOR
Golf Market Research Center Network: “When will you have benchmarking in my market?” That’s the emerging #1 question we get from…
GMRC CHARTER MEMBER BASE GROWS; ALL THAT’S MISSING IS…YOU
Golf Market Research Center Network: New facilities and our Charter Members speak for themselves It’s only been a week since we…
PELLUCID’S JULY PERSPECTIVE: PAY ATTENTION TO ’20 CENSUS DATA COMING TO A MARKET NEAR YOU
Hello golf stakeholders: Welcome to “rounds apex month” nationally for the industry. July has historically and consistently been the largest month…