Ecco: Redesigns its Comfort Tech Van, which will serve as a core element of its nationwide initiative to enhance retailer and consumer awareness of the company’s direct-injection shoe technology.
CourseTrends: Announces Cotton Creek Golf Club in Mounds, Okla., as its newest client, and will design and host the club’s Web site, e-mail marketing and e-commerce.
Pellucid Corp.: Releases its “2009 State of the Industry” report, which says the golf industry weathered a challenging year despite flat rounds, a modest decline in revenue and equipment sales down in low double-digits.
Sunice: Signs a three-year licensing agreement with the PGA Tour to become the outerwear licensee of the PGA, Champions and Nationwide tours.
Haggin Oaks Golf Complex: Installs Power Tee, a self-teeing system, at its Sacramento, Calif., facility. The Power Tee features an underground golf ball holding container and, after the tee height is adjusted, will repeatedly raise a ball through the practice mat after each shot. Haggin Oaks is the fifth U.S. driving range to install the system.
Trion:Z: Signs PGA Tour rookie Rickie Fowler to a multi-year endorsement agreement.
Quagmire: Lifestyle apparel company signs tour players Matt Weibring, Branden Grace and Aron Price to endorsement agreements. Terms of the deal were not disclosed.
Haggin Oaks Golf Expo: The 36-year event expects attendance to top last year’s total of more than 21,000 attendees. This year’s expo is April 30-May 2 in Sacramento, Calif.
Fourteen Golf: Hires Sean Joyce to its expanding sales team.
Cybergolf: Launches new SuperSite e-marketing platform, developed using the latest in Web 2.0 technology for social media and mobile.
CourseTrends: Links at Spruce Creek South in Summerfield, Fla., becomes newest client. CourseTrends will design and host its Web site, e-mail marketing and e-commerce.
Just Fore You Jewelry: Becomes an affiliate partner of the EWGA and will be showcased at EWGA events throughout the year.
CertiFresh: Passes the 550-customer mark for its Certifresh Cigar in just 14 months.
Crescent Systems: Ashland Country Club in Nebraska chooses its integrated club management software to automate all club functions.
Golf Inc.: Company’s upcoming conference to feature two new sessions – “Private Clubs by the Numbers,” an in-depth look at private club financials, and “Beyond Tiger Woods,” which addresses the golfer’s impact on golf.
Cybergolf: Adds three new clients and will design and host their Web sites, e-mail newsletter and e-commerce systems.
Perio: Pure Silk shave cream maker signs five LPGA players – Brittany Lincicome, Jean Reynolds, Jeong Jang, Jill McGill and Stacy Lewis – to endorsement agreements for 2010.
Antigua: Signs a 10-year licensee-distributor agreement with MST Golf in Malaysia, Singapore and Vietnam.
Pellucid: Reports that 2010 Year-to-Date Golf Playable Hours were down minus-23 percent through February, the worst weather start for the industry since Pellucid began tracking it in 2006.
International Network of Golf: Announces that Pinehurst No. 5 will host the 20th ING Spring Conference’s Durland Cup team scramble on Wednesday, May 12. The conference runs May 9-13 in Pinehurst, N.C.
Golfsmith: Partners with Callaway Golf to give away new drivers if Phil Mickelson, the odds-on favorite, wins the Masters next month.