G/Fore: Signs PGA Tour player Ricky Barnes to an exclusive glove deal. Barnes first wore the new glove line, available in 13 colors, at the Sony Open in Hawaii.
Business
True Linkswear Stepping Out For First PGA Merchandise Show
True Linkswear: To exhibit its new product line, and will feature company co-founder and PGA Tour winner Ryan Moore signing autographs in its booth on Friday, 1:30-2:30 p.m.
Bettinardi Golf Growth & Demand Requires Increase In Domestic Representative Sales Force And International Distribution Channels.
Bettinardi Golf: Announces it will expand the company’s current sales team as a result of increased product demand.
Bettinardi Studio Stock Series Receives Multiple 5 Stars
Bettinardi Golf: To display its Studio Stock Series putters, which received five-star ratings in Golf Digest’s recent 2011 Hot List, at the Outdoor Demo Day and on the show floor.
2011 U.S. Solheim Cup Team Captain Rosie Jones To Sign Autographs At Sunice® PGA Merchandise Show Booth
Sunice: To host U.S. Solheim Cup team captain Rosie Jones for an autograph session in the company’s booth on Thursday, Jan. 27, 4-5 p.m.
Sundog Eyewear Bolsters USA Golf Distribution
Sundog Eyewear: Names Sundog Sport Eyewear USA as its new distributor in 24 states.
Zenio Sports Invites Retailers To Discover New Retail Streams From Revolutionary Putting Device
Zenio Sports: To showcase its portable Zenio putting system that uses sensor technology to measure key parameters of the putting stroke and wirelessly transmits all putting data via Bluetooth to smartphones, laptops and tablets.
World’s Only Teflon® Golf Tee To Be Introduced At The PGA Show
Tee Direct: To launch its new Tef Tee, which features a Teflon-coated head that reportedly eliminates more than 90 percent of the frictional forces between the ball and tee to create more distance.
Scratch Golf To Exhibit At PGA Merchandise Show
Scratch Golf: Will display its full retail wedge and iron line, along with its Scratch 8620 wedge, which recently received a Golf Digest Hot List gold medal for a second successive year.
VedaloHD Performance Eyewear Introduces Revolutionary Sight ™ For Golfer’s Needing Prescription Sunwear At The 2011 PGA Show
VedaloHD: Will exhibit its VedaloRx line, which is now available in eight of VedaloHD’s best-selling styles with more being introduced at the show.
Callaway Golf Welcomes Trevor Immelman To Tour Staff
Callaway Golf: Signs Masters champion Trevor Immelman to an endorsement agreement. Under terms of the deal, Immelman will play a full complement of Callaway equipment and compete in Callaway headwear, apparel and footwear.
Frogger, A Leader In Golf Accessory Innovation Is Showcasing Two New Products At The 2011 PGA Merchandise Show
Frogger: To showcase two new products – HOP!, a green repair tool, and Green Monsters, which are bamboo tees.
Axis1 Golf To Introduce The Umbra At 2011 PGA Merchandise Show
Axis1 Golf: To introduce the Umbra modern mallet putter that features L-frame alignment and a CNC-milled face. The Umbra will be available in retail March 25.
GolfNow.com Expands Relationship With Troon Golf
Golf Channel: Expands its multi-year, multi-level online marketing partnership with Troon Golf, which retains GolfNow.com as its exclusive online tee-time partner.
Lorena Ochoa To Serve As Global Representative For Ping
Ping: Re-signs Lorena Ochoa as a global representative for the company. Ping first signed Ochoa to an endorsement agreement in 2007.
LPGA Commissioner To Speak At EWGA Networking Breakfast For Female Golf Industry Leaders
EWGA: Announces that LPGA commissioner Michael Whan will speak at the fifth EWGA networking breakfast for female golf industry leaders on Jan. 28.
Golf Datatech To Unveil “First-Ever” Golf Distance Measuring Device Study & “Updated” Teaching, Training And Instruction Aid Study
Golf Datatech: To release findings of the first golf distance measuring device study in early spring, along with an update of the teaching, training and instructional aid study that originally debuted in 2004, and was later followed by a 2007 study.
Polara Golf To Sponsor ClubING During The 2011 PGA Merchandise Show
Polara Golf: To be a product sponsor of the International Network of Golf’s ClubING hospitality room at this week’s PGA Merchandise Show.
AboutGolf Presents Golf Instruction Demonstrations In PGA Tour Simulator At PGA Merchandise Show
AboutGolf, Henry-Griffitts: To host five golf instruction demonstrations, Jan. 27-29, that will feature AboutGolf’s indoor golf simulator technology.
GameBook Returning To PGA Merchandise Show To Unveil GameBook System For Golf Tournaments
GameBook: To launch its next generation real-time scoring system designed exclusively for golf facilities and golf tournament organizers.
