Bobby Jones: Will pay tribute to the 80th anniversary of the amateur’s Grand Slam with a special capsule collection for fall. Each piece in the group will feature a commemorative logo embroidered on the left sleeve. Three additional fall deliveries, Telluride, Kennebunkport and Brookhaven Classics, showcase updated classics for the modern country club lifestyle.
AB Golf Designs: Debuts its Throwback collection of eco-friendly, traditionally-styled headcovers, and the introduction coincides with the ongoing re-branding of the company, formerly known as Butthead Covers.
The Littlest Golfer: Will launch its new infant and children’s golf collection at this week’s PGA Merchandise Show, and will also introduce its new children’s book and retro-golf lines.
AHEAD, Golf Digest: The companies announce that AHEAD will be the exclusive licensee of Golf Digest’s logoed golf course recognition program. As the exclusive licensee, AHEAD will offer its customers the opportunity to co-brand its hats, apparel and accessories with the Golf Digest logos.
Champ: Announces a new OEM partner in Golf Gators, maker of uniquely casual golf shoes. Champ will provide its ScorpionStinger and LadyStinger spikes in Golf Gators’ 2010 line of Spackler golf flip flops for men and women.
Abacus: Introduces its soft shell jackets and fleece as part of its 2010 spring/summer collection.
Golfing Magazine: Winter issue previews the latest in shoes, gloves and apparel.
Letarte: Apparel brand to debut its 2010 collection of sportswear, cover-ups and swimwear, which the company says blends “a bohemian island essence with chic global aesthetics.”
Pukka Headwear: Carrying a full plate at this week’s PGA Merchandise Show, releasing its collection offerings and holding its annual booth party. The company is also the cap sponsor of Demo Day.
Ecco: The winner and runner-up at the Champions Tour’s Mitsubishi Electric Championship wore the brand’s New Classic and Golf Street Premier shoes, respectively.
Dunning: Inspired by 1960s tailoring and athletic and prep looks, brand will introduce its fall collection at the PGA Merchandise Show.
AHEAD: Releases a full agenda for this week’s PGA Merchandise Show, which opens on Thursday. The company will be celebrating its 15th anniversary by showcasing its new headwear, apparel and accessories.
Just Fore You Jewelry: Launching new designs at the PGA Merchandise Show and offering to buyers a show special of 10 percent off all wholesale prices.
Glove It: Adds a patented birdie belt and a new collection of bling metallic visors to its 2010 accessory offerings.
Dawgs Golf: Introducing new Ultralite Golf Spirit shoes, which feature extremely light-weight construction, rubber outsole with soft spikes, and low heel impact and arch support.
Glove It: Adds new styles and designs to the Nicole Miller Studio and Glove It collection for 2010.
Sundog Eyewear: Introduces new technology, Mela-Lens Polarized and Mela-Lens Photochromic, for 2010. “The Mela-Lens is one of the most important advancements in Sundog Eyewear lens technology in many years,” said John Whitney, director of product development. “Incorporating the Mela-Lens breakthrough technology into Polarized and Photochromic lens, and adding a smoke-colored Mela-Lens, is an equally important and major advancement.”
Quagmire: Debuting its Campus / Corporate collection, targeted at tournaments, corporate buyers and collegiate bookstores.
Adidas Golf: Introduces advanced THiNTech, a new low-profile footwear system that improves stability, balance and footwork. “In fact, it’s a better way to build golf shoes, focused on reducing platform thickness to improve overall product performance,” said Dave Ortley, senior director of global footwear for Adidas Golf.
Gogie Girl: Will debut its Audrey Collection and offering free embroidery on any order of 36 pieces or more placed at the PGA Merchandise Show.
Sunice: Outerwear brand names Arnie Cunningham as the company”s director of PGA Tour promotions.