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Ping: Signs PGA Tour rookie Carlos Ortiz, the 2014 Web.com Tour Player of the Year, to a multi-year endorsement agreement to play the brand’s equipment.

California Golf Writers & Broadcasters Association: Selects the honorees for its 56th CGWBA Awards on Feb. 10.

Gary Player Group: Reports on 2015 being Gary Player’s 50th anniversary since completing the career Grand Slam.

In Fiamme: Extends its apparel endorsement agreement with Rocco Mediate.

Bettinardi Golf: Signs Jim Herman to an endorsement agreement. Herman will play a Bettinardi putter and represent the company by wearing its milled belt buckle and using its bag tag, ball marker and divot tool throughout the PGA Tour season.

Callaway Golf Co.: Hires Jeff Neubarth to lead its in-house content marketing apparatus, Callaway Media Productions.

Bobby Jones: Signs Miguel Angel Jimenez to an apparel endorsement agreement. Jimenez will debut the Bobby Jones spring collection at the European Tour’s Abu Dhabi HSBC Golf Championship.

Cobblestone Golf Course | Acworth, GA: Joyce Wilcox, the course’s academy director, is named a Master Kids Teacher after earning her third consecutive Top 50 Kids Teachers Award from the U.S. Kids Golf Foundation.

Cobblestone Golf Course | Acworth, GA: Joyce Wilcox, the course’s academy director, is named a Master Kids Teacher after earning her third consecutive Top 50 Kids Teachers Award from the U.S. Kids Golf Foundation.

Galvin Green: Hires John Lyman as sales representative for Southern California.

World Golf Foundation: Pete Bevacqua, PGA of America chief executive officer, is named the foundation’s board of directors for 2015.

Heritage Golf Group: Appoints Cameron Wiebe as the new general manager of Champions Retreat Golf Club in Augusta, GA.

Tifosi Optics: Hires Brad Abbott as national sales manager for the Optics, RX and outdoor markets; Adam Brim as new national sales manager for golf, tactical/shooting sports, and general sporting goods markets; and Jorge Verdin as creative director.

Rancho Viejo Resort & Country Club | Rancho Viejo, TX: Wendy Werley Bullock, director of sports and wellness, is named a Master Kids Teacher by the U.S. Kids Golf Foundation.

Rancho Viejo Resort & Country Club | Rancho Viejo, TX: Wendy Werley Bullock, director of sports and wellness, is named a Master Kids Teacher by the U.S. Kids Golf Foundation.

Lamkin Corp.: Signs Miguel Angel Jimenez to an endorsement agreement. Jimenez has been using Lamkin’s Perma-Wrap grip.

Cure Putters: Hires Tommy Butcher as its new national sales manager.

Arccos Golf: Signs 2014 FedEx Cup champion Billy Horschel to an endorsement agreement.

Fry/Straka Global Golf Course Design: Jason Straka to join the Ohio Turfgrass Foundation’s executive committee for a one-year term.

Heritage Golf Group: Appoints Chris Calloway as its new director of project management.