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Crystal Springs Resort / Hamburg, N.J.: Releases its new 5-Course Sampler Packs, as well as Rewards and 7-Star memberships.

Lamkin Corp.: Signs Justin Rose to become a brand ambassador in 2014.

Old Palm Golf Club / Palm Beach Gardens, FL: Reports on member Charl Schwartzel winning the Alfred Dunhill Championship.

Eagle Golf: Hires Stephanie Weeks as its marketing coordinator. Weeks will be responsible for creating innovative and effective strategic marketing programs, brand management, website content, and social media management.

Sea Pines Resort / Hilton Head, SC: Announces Tim Cooke as its new director of golf instruction.

Great Golf Resorts of the World: Names Peter Bonell, chief marketing officer at Casa de Campo in the Dominican Republic, to its newly-created advisory board and will represent the Caribbean, Mexico and South America.

Hollas Apparel: Signs James Erkenbeck, of San Diego, CA, to a golf apparel endorsement agreement.

KZG: Accepting applications for the World’s Top 100 ClubFitters for 2014.

KZG: Accepting applications for the World’s Top 100 ClubFitters for 2014.

Wilson Golf: Tour staffer Kevin Streelman, coming off his best PGA Tour season, will represent the United States along with Matt Kuchar at the World Cup of Golf, Nov. 20-24.

PGA of America: Names LPGA Hall of Famer Annika Sorenstam as recipient of the 2013 PGA First Lady of Golf Award. The award, inaugurated in 1998 and presented biennially since 2011, is bestowed upon a woman who has made significant contributions to the promotion of the game of golf. Sorenstam will be honored at the PGA of America Awards on Jan. 22 in Orlando, FL.

Lamkin Corp.: Signs Keegan Bradley and Brendan Steele to endorsement agreements. Both players have played its Crossline grips throughout their professional careers.

PGA of America: Names LPGA Hall of Famer Annika Sorenstam as recipient of the 2013 PGA First Lady of Golf Award. The award, inaugurated in 1998 and presented biennially since 2011, is bestowed upon a woman who has made significant contributions to the promotion of the game of golf. Sorenstam will be honored at the PGA of America Awards on Jan. 22 in Orlando, FL.

First Tee of Greater Sacramento Golf Hall of Fame: Announces two-time LPGA winner Barbara Romack, Bing Maloney head golf professional Elliott “Bus” Pendleton, Irene Kaminsky, and Sacramento Bee golf writer Ed Burt as its Class of 2013 inductees.

First Tee of Greater Sacramento Golf Hall of Fame: Announces two-time LPGA winner Barbara Romack, Bing Maloney head golf professional Elliott “Bus” Pendleton, Irene Kaminsky, and Sacramento Bee golf writer Ed Burt as its Class of 2013 inductees.

International Clubmakers Guild: Adds Barry Henig and Jack Wulkotte, both of North Palm Beach, FL, to its membership.

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Club Management: Magazine names Jim G. James as its 2013 Club Executive of the Year. James is a member of Club Managers Association of America and the Georgia Chapter of CMAA.

Ping: Chairman and CEO John A. Solheim will be inducted into the Arizona Golf Hall of Fame on Nov. 25.

54 Sports: Announces Joe Walter as its vice president of client services. In his new position, Walter will play a role in the research and development for both access to major events and creating custom programs.