Golf Pride® Plus4™ Technology extended to the Tour Velvet®, the most popular grip on TOUR. (SOUTHERN PINES, NC)…  Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced it will be broadening availability with a new Tour Velvet Plus4™ grip. More than 90 percent of TOUR players […]

PGA Tour Champions season opening Mitsubishi Electric Championship held at Hualalai GC, Ka’upulehu-Kona, HI was playing a Graphite Design Tour AD IZ-7 X-Stiff CARLSBAD, CA  – Pro’s Choice Golf Shafts, Inc. announced that the winner of the PGA Tour Champions season opening Mitsubishi Electric Championship held at Hualalai GC, Ka’upulehu-Kona, HI was playing a Graphite […]

Arccos Golf Launches Pre-Sale for Arccos Link  Small, Ultralight Accessory Automatically Records On-Course Performance Data without Need for Phone STAMFORD, Conn., January 23, 2019 – Arccos– the pioneer of big data and artificial intelligence for golf – today announced a limited-time pre-sale for Arccos Link, a small, ultralight accessory that allows users of the Arccos […]

Bridgestone Golf Utilizes 12-years Of Ball-Fitting Data To Build Balls With Unparalleled Distance and Forgiveness– e12 SOFT and e12 SPEED COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new […]

CLEATED FOOTWEAR WORN BY WINNERS ON FOUR MAJOR TOURS BRENTWOOD, Tenn., – With 2019’s first full weekend of activity across the major golf tours teeing off, cleated footwear was once again front and center. Winners on the PGA TOUR, LPGA Tour, European Tour and Asian Tour all put their trust in footwear featuring replaceable cleat technology. […]

PING introduces G410 fairway woods, hybrids and crossovers PHOENIX – With an emphasis on speed-generating face technology, maximized MOI’s and added adjustability, PING today introduced the G410 fairway woods, hybrids and crossovers to ensure golfers have multiple options to properly gap their sets. The new custom-fit, custom-built equipment is available for pre-order at authorized PING […]

PING introduces G410 iron, more compact distance model PHOENIX – Ensuring the distance demands of today’s golfer while advancing PING’s reputation for making the most-forgiving irons available, PING introduced the G410 iron today, a high-performance game-improvement model in a compact design. The multi-material iron isavailable for pre-order and custom fitting at authorized PING golf shops around the […]

PING introduces G410 drivers with movable-weight technology PHOENIX – Significant advancements in custom fitting while delivering golfers the highest MOI’s and ball speeds available highlight the new PING G410 Plus and G410 SFT drivers. The multi-material drivers are available for pre-order today, and custom fitting at authorized PING golf shops around the world beginning in […]