Equipment

True Temper: Adds a fourth straight PGA Tour win at the Farmers Insurance Open, sweeping the top 10 money positions in the process. The champion played Dynamic Gold in his irons, a Grafalloy shaft in his driver and Project X graphite shaft in his 5-wood.

Titleist: New Pro V1x was played by Bubba Watson en route to winning the Farmers Insurance Open on Sunday, the same weekend the New Titleist Pro V1 and Pro V1x golf balls were officially introduced to the trade at the 2011 PGA Merchandise Show.

Aldila: Wins the manufacturer wood and hybrid shaft counts on the PGA Tour for the third consecutive week, according to the Darrell Survey. The latest win was at the Farmers Insurance Open.

Softspikes: Reports that eight of the top 11 plastic cleat wearers at the Farmers Insurance Open wore its product. Also, more than 60 percent of the cleat-wearing field wore Softspikes product.

Tiger Shark: Reports that the leader in Putts Per Round at the Farmers Insurance Open plays a SuperStroke Slim Lite putter grip.

Nippon Shaft: Prototype Modus3 shaft used by the European Tour’s Volvo Golf Champions’ winner. The Modus3 was introduced at last week’s PGA Merchandise Show in Orlando, FL.

Mizuno: Launches what the company describes as its longest and most forgiving metal woods and hybrids – the JPX-800. The new line of woods, including the JPX-800 driver, JPX-800 fairway wood and JPX-800 hybrid, are designed to maximize both the horizontal and vertical moment of inertia.

Champ: ProStinger cleat was worn by the Farmers Insurance Open winner, along with six of the top 10 finishers. The European Tour’s Volvo Golf Champions winner wore Champ product.

Aldila: Wins the manufacturer wood and hybrid shaft counts on the PGA Tour for the third consecutive week, according to the Darrell Survey. The latest win was at the Farmers Insurance Open.

Softspikes: Reports that eight of the top 11 plastic cleat wearers at the Farmers Insurance Open wore its product. Also, more than 60 percent of the cleat-wearing field wore Softspikes product.

Nippon Shaft: Prototype Modus3 shaft used by the European Tour’s Volvo Golf Champions’ winner. The Modus3 was introduced at last week’s PGA Merchandise Show in Orlando, FL.

Mizuno: Launches what the company describes as its longest and most forgiving metal woods and hybrids – the JPX-800. The new line of woods, including the JPX-800 driver, JPX-800 fairway wood and JPX-800 hybrid, are designed to maximize both the horizontal and vertical moment of inertia.

Champ: ProStinger cleat was worn by the Farmers Insurance Open winner, along with six of the top 10 finishers. The European Tour’s Volvo Golf Champions winner wore Champ product.

Tour Edge: Introduces the CB4 Tour driver, which features an ultra-thin crown and cup face that creates a lower center of gravity.

Aldila: Debuted its new RIP Beta, Gamma shafts at the PGA Merchandise Show’s Outdoor Demo Day on Jan. 26.

GolfTalk Live: To provide coverage of the PGA Merchandise Show on Saturday, Jan. 28, from Mystic Dunes Resort in Orlando, FL. Also, show host Tony Leodora will file daily blog posts from the show.

Aerotech Golf: SteelFiber i95 taper tip constant weight shafts were played in the irons of a top-10 finisher at the Bob Hope Classic.

Fujikura: Reports on the usage of its Motore Speeder and Rombax shafts on the Champions Tour.

Aldila: To expand its RIP shaft series with the RIP Beta (mid-launch) and the RIP Gamma (higher-balance). The RIP Alpha (low-launch) is the original shaft.