Market Analysis: Time to Start Planning for 2020 Receding daylight, back-to-school, football preseason and the FedEx Cup all point to the…
Pellucid Corp.
What’s Your Golf Local Market Analysis?
Stop Guessing at Your Market’s “Health” GLMA Snapshot Report with Weather Impact Offer People often associate our multi-dimensional Golf Local Market…
Pellucid Issues July Report, Highlights Weather Impacts
July Golf Weather Impact: Still Waiting for “The Bounce” July’s weather impact results again underwhelmed vs. any comparative measure as…
Improved Database = Improved Marketing
Strengthen Your Database, Strengthen Your Marketing Pellucid, in collaboration with longtime partner V12, announces new tools that strengthen your customer…
Pellucid Issues July Perspective With Look at Drive Shack vs. TopGolf
July Perspective, Drive Shack Q1 results vs. TopGolf Dear Golf Industry Professional: It’s hard to believe that half the 2019…
Pellucid’s June Golf Weather Impact
June Golf Weather Impact: An Unexpected Downer June’s results caught us by surprise as Golf Playable Hours (GPH) were down compared…
Pellucid reports June Outside the Ropes
In Pursuit of Better Course Performance Benchmarking: Establishing the Baseline is Fundamental I don’t think it would be exaggeration to say…
Pellucid Picks a Part Pace-of-Play Debate
Dear Golf Industry Professional I’m not sure what triggered it but the topic of pace-of-play and its deleterious effect on…
Pellucid, NSGA Survey Shows Player Count Stabilized
2018 Golf Consumer Franchise: Finding Support at 20M Players The golf consumer franchise scorecard results for 2018 are encouraging, if not…
2018 National Golf Consumer Franchise Scorecard
’18 National Golf Consumer Franchise Scorecard Update Now Available Pellucid has just released its annual update to the National Consumer…
April Weather Impact, Up But vs. Low “Comp” month
April Golf Weather Impact: Significantly Beat a Low “Comp” April’s results, on the surface, were a significant “beat” as Golf…
April Outside the Ropes: Is TopGolf Accretive or Dilutive to Golf?
Is TopGolf Accretive to Golf? Yes & No The hype machine for Off-Course Golf (I coined this as “golfertainment” in…
Pellucid’s April Perspective
Dear Golf Industry Professional We’re likely the only golf industry publication that won’t headline, feature prominently or even comment on…
Pellucid Reports March Weather Impact
March Golf Weather Impact: Now That’s More Like It! March’s results offer redemption for my prognosis that we’d see many months…
The Top 25 US Golf Markets
The Top 25 US Golf Markets Ranking-2019 Edition: Slight Ranking Shifts Among the Top 5 Pellucid announces the latest update of…
State of the Industry Commentary Report
2018 State of the Industry Commentary Report Pellucid announces the release of its 2018 State of the Industry (SoI) Commentary report…
Pellucid Golf Weather Impact
February Golf Weather Impact: Giving Back January Favorability February’s results contradicted our last month headline proclamation of “many more favorable comps…
Pellucid’s Review of PGA Show
2019 PGA Merchandise Show: “Solid”, but Short of “Special” Greetings fellow industry professionals, another PGA Show is now in the annals…
Letter To Golf Industry Professional
Dear Golf Industry Professional: Whenever we think that we’re going to run out of topics and issues to talk about…
Pellucid Tech Enables Golf Industry Insights
Pellucid Technology-Enabled Insights work session Dear Golf Industry Professional: The industry is awash with articles and “how to’s”…
