How Golf Operations Technology “Should” Make Your Life Easier I’ll bet you were thinking this issue was going to be about…
Pellucid Corp.
Pellucid Report: For the northern climes, there’s no “November dividend”
Greetings golf stakeholders: We’re barely into November and Chicago has had two snowfalls and much of the country has already…
October Golf Weather Impact
October Golf Weather Impact: A Modest Downward Draft October’s weather impact flipped to negative, after a modest September gain, as Golf…
Sep Perspective: Is “fun” golf’s most compelling calling card?
Dear Golf Industry Professional: With Labor Day in the rearview mirror, the PGA TOUR yielding to college & professional football…
August’s Golf Weather Impact Was A Slight Downer
August Golf Weather Impact: Slight “Downer” August’s weather impact continued to trade in a fairly narrow range vs. an underwhelming ’18…
Time to Start Planning for 2020
Market Analysis: Time to Start Planning for 2020 Receding daylight, back-to-school, football preseason and the FedEx Cup all point to the…
What’s Your Golf Local Market Analysis?
Stop Guessing at Your Market’s “Health” GLMA Snapshot Report with Weather Impact Offer People often associate our multi-dimensional Golf Local Market…
Pellucid Issues July Report, Highlights Weather Impacts
July Golf Weather Impact: Still Waiting for “The Bounce” July’s weather impact results again underwhelmed vs. any comparative measure as…
Improved Database = Improved Marketing
Strengthen Your Database, Strengthen Your Marketing Pellucid, in collaboration with longtime partner V12, announces new tools that strengthen your customer…
Pellucid Issues July Perspective With Look at Drive Shack vs. TopGolf
July Perspective, Drive Shack Q1 results vs. TopGolf Dear Golf Industry Professional: It’s hard to believe that half the 2019…
Pellucid’s June Golf Weather Impact
June Golf Weather Impact: An Unexpected Downer June’s results caught us by surprise as Golf Playable Hours (GPH) were down compared…
Pellucid reports June Outside the Ropes
In Pursuit of Better Course Performance Benchmarking: Establishing the Baseline is Fundamental I don’t think it would be exaggeration to say…
Pellucid Picks a Part Pace-of-Play Debate
Dear Golf Industry Professional I’m not sure what triggered it but the topic of pace-of-play and its deleterious effect on…
Pellucid, NSGA Survey Shows Player Count Stabilized
2018 Golf Consumer Franchise: Finding Support at 20M Players The golf consumer franchise scorecard results for 2018 are encouraging, if not…
2018 National Golf Consumer Franchise Scorecard
’18 National Golf Consumer Franchise Scorecard Update Now Available Pellucid has just released its annual update to the National Consumer…
April Weather Impact, Up But vs. Low “Comp” month
April Golf Weather Impact: Significantly Beat a Low “Comp” April’s results, on the surface, were a significant “beat” as Golf…
April Outside the Ropes: Is TopGolf Accretive or Dilutive to Golf?
Is TopGolf Accretive to Golf? Yes & No The hype machine for Off-Course Golf (I coined this as “golfertainment” in…
Pellucid’s April Perspective
Dear Golf Industry Professional We’re likely the only golf industry publication that won’t headline, feature prominently or even comment on…
Pellucid Reports March Weather Impact
March Golf Weather Impact: Now That’s More Like It! March’s results offer redemption for my prognosis that we’d see many months…
The Top 25 US Golf Markets
The Top 25 US Golf Markets Ranking-2019 Edition: Slight Ranking Shifts Among the Top 5 Pellucid announces the latest update of…
