I’m recently back from our 23rd consecutive, annual Orlando pilgrimage which included delivering my 22nd State of the Industry (SoI)…
Pellucid Corp.
JANUARY WEATHER LOGS 2ND CONSECUTIVE MONTH OF DOUBLE-DIGIT DOWN
Mother Nature did the golf industry no favors in January as Golf Playable Hours (GPH) registered -22% vs. year ago…
PELLUCID’S ANNUAL REPORT: ESSENTIAL TRENDS AWAIT YOU!
Pellucid releases ’24 industry scorecard: 6 Birdies, 4 Pars, No Bogeys + 3 records set! Pellucid & Edgehill Golf Advisors…
JAN PERSPECTIVE: SHORT-LIVED ROUNDS RECORD FALLS AGAIN
Hello golf stakeholders: Seven days and counting until the industry’s annual Orlando confab and the conviviality of the Orange County…
DECEMBER DELIVERS DOWNER WEATHER NATIONALLY, NOVEMBER UTILIZATION ALSO OFF SLIGHTLY
A year that was already underperforming on weather went out on a significant downer with Golf Playable Hours (GPH) registering…
DEC PERSPECTIVE: GOLF TECH LANDSCAPE SHIFTS ENTERING ’25, PELLUCID “CALL” FOR A RECORD ’24
Hello golf stakeholders: Happy holidays from Pellucid, hopefully most of your Christmas shopping is done as we pen and present…
NOV GPH SURPRISES AT +4%, OCT UTILIZATION UP HEALTHY 5 PTS
November Weather to Give Thanks For (Nationally) While the year as a whole hasn’t been bountiful, November delivered as Golf…
THE PATH TO BUILD BACK BETTER RUNS THROUGH SUPERIOR MARKET ANALYSIS
In the September issue I “baited” longtime Pellucid detractors, who have for years proclaimed us as “the industry pessimists” with…
NOV PERSPECTIVE: HOW ARE MUNIS LIKE PRIVATELY-HELD GOLF BUSINESSES?
Hello golf stakeholders: With Halloween, the elections and Veterans Day (and the Marine Corps’ 249th birthday, Semper Fi) all in…
THE OCTOBER SURPRISE: A MODEST SHOULDER-SEASON GIFT
October and April historically have the highest weather volatility but, for the month just closed, we got a “slight up”…
OCT OTR: ’24 BY-THE-NUMBERS, GOING BEYOND THE ROUNDS
Volume 23 Issue 10, 2024 Will be Record-Setting on Multiple Dimensions: Wait…We Only Have Visibility to Rounds? I recently…
OCT PERSPECTIVE: GOOD TIMES CONTINUE BUT…BEWARE THE ELEPHANT IN THE ROOM
Hello golf stakeholders: The September revenue & rounds are “in the books” and, as Jim K. points out in his…
SEP GPH OFF 3%, AUG UTILIZATION -2 PTS; HELENE (OBVIOUSLY) CONTRIBUTES
September Golf Weather Impact: Down: Helene a contributor but not sole cause Obviously, Helene dominated the news and weather in…
SEP OTR, TIME TO RESUME BUILDING?.
(Qualified) “Yes” One of the top 5 questions that Stuart and I get these days is, “When will we know…
TOPGOLF SPIN-OFF CLOUDS CALLAWAY MODGOLF VISION
Hello golf stakeholders: Welcome to the post-Labor Day stretch of the season which is us up north winding things down…
AUG GOLF PLAYABLE HOURS +4%, JUL UTILIZATION +1 PT; PARTY CONTINUES! (BUT SLOWING)
Golf Weather Impact: August Weather Breaks 3-month Streak of Declines Knowing that the odds (as well as the year-end forecast)…
AUG OTR, SKILL DEVELOPMENT-GOLF’S NEXT BEST HOPE FOR GROWTH
Skill Development: Golf’s Next Best Hope for Growth? A couple of recent industry articles and developments among the allied industry…
AUG PERSPECTIVE: POTENTIAL ADA EXPOSURE LOOMING
Hello golf stakeholders: We’re halfway through the 2nd highest rounds-contributing month of the year nationally (~12%, edging out June) and…
WEATHER IMPACT, JUL GPH -4% (OUCH), JUN UTILIZATION +6 PTS (WOW)
Golf Weather Impact: July’s -4% decline marks 3rd successive month After hope that July would be the trend-reversal month needed…
JULY OTR: FAVORABLE GOLF OPERATIONS NAT’L SCORECARD THROUGH JUNE
Passing the Mid-year Milepost: Pellucid’s Unique Perspective on Industry Performance If you read this article on the publish date, I…






