Hello golf stakeholders: With Halloween, the elections and Veterans Day (and the Marine Corps’ 249th birthday, Semper Fi) all in…
Pellucid Corp.
THE OCTOBER SURPRISE: A MODEST SHOULDER-SEASON GIFT
October and April historically have the highest weather volatility but, for the month just closed, we got a “slight up”…
OCT OTR: ’24 BY-THE-NUMBERS, GOING BEYOND THE ROUNDS
Volume 23 Issue 10, 2024 Will be Record-Setting on Multiple Dimensions: Wait…We Only Have Visibility to Rounds? I recently…
OCT PERSPECTIVE: GOOD TIMES CONTINUE BUT…BEWARE THE ELEPHANT IN THE ROOM
Hello golf stakeholders: The September revenue & rounds are “in the books” and, as Jim K. points out in his…
SEP GPH OFF 3%, AUG UTILIZATION -2 PTS; HELENE (OBVIOUSLY) CONTRIBUTES
September Golf Weather Impact: Down: Helene a contributor but not sole cause Obviously, Helene dominated the news and weather in…
SEP OTR, TIME TO RESUME BUILDING?.
(Qualified) “Yes” One of the top 5 questions that Stuart and I get these days is, “When will we know…
TOPGOLF SPIN-OFF CLOUDS CALLAWAY MODGOLF VISION
Hello golf stakeholders: Welcome to the post-Labor Day stretch of the season which is us up north winding things down…
AUG GOLF PLAYABLE HOURS +4%, JUL UTILIZATION +1 PT; PARTY CONTINUES! (BUT SLOWING)
Golf Weather Impact: August Weather Breaks 3-month Streak of Declines Knowing that the odds (as well as the year-end forecast)…
AUG OTR, SKILL DEVELOPMENT-GOLF’S NEXT BEST HOPE FOR GROWTH
Skill Development: Golf’s Next Best Hope for Growth? A couple of recent industry articles and developments among the allied industry…
AUG PERSPECTIVE: POTENTIAL ADA EXPOSURE LOOMING
Hello golf stakeholders: We’re halfway through the 2nd highest rounds-contributing month of the year nationally (~12%, edging out June) and…
WEATHER IMPACT, JUL GPH -4% (OUCH), JUN UTILIZATION +6 PTS (WOW)
Golf Weather Impact: July’s -4% decline marks 3rd successive month After hope that July would be the trend-reversal month needed…
JULY OTR: FAVORABLE GOLF OPERATIONS NAT’L SCORECARD THROUGH JUNE
Passing the Mid-year Milepost: Pellucid’s Unique Perspective on Industry Performance If you read this article on the publish date, I…
SAN DIEGO RECLAIMS CROWN AS STRONGEST US GOLF MARKET DESPITE #23 SIZE RANKING
Did COVID provide a rising tide that lifted all boats? Generally, yes. Did all the boats get lifted similar amounts? Obviously (and mathematically),…
JUL PERSPECTIVE: PRICING STRENGTH IS GOOD…IF YOU ELEVATE THE EXPERIENCE
Hello golf stakeholders: As we head toward the 4th major of the year, The British Open (sorry, I still…
WEATHER IMPACT: MAY GPH FINISHES DOWN 6%, APR UTIL FLAT AT 60%
Golf Weather Impact: June’s 9% Decline Adds Insult to May Injury A favorite expression of my dad’s when we ran…
JUNE PERSPECTIVE: GOLFER BASE CONTINUED SIX-FIGURE GROWTH IN ’23!
Hello golf stakeholders: It’s US Open weekend and I saw a funny commentary this week that said the only thing…
MAY PERSPECTIVE: ’23 GOLF CONSUMER BASE CHANGES HAVE UPSIDE/DOWNSIDE
Hello golf stakeholders: Anyone who has ever sold anything as a profession will recognize this as the “middle of 2nd…
APR WEATHER STEADY, MAR SLIGHT UTILIZATION DECLINE
Golf Weather Impact: April Weather Up Modestly April extended the ’24 season’s favorability as Golf Playable Hours (GPH) were up…
APR OTR: RECOGNIZE (AND ADOPT) LEADING VS. BLEEDING TECHNOLOGY
After 20+ years in this industry, I see signs that golf is (slowly) closing the technology development and application gap…
APR PERSPECTIVE: THE MUNI VS. FOR-PROFIT LANDSCAPE GRADUALLY SHIFTING
Hello golf stakeholders: The ’24 Masters (the first of the 4 annual PGA TOUR vs. LIV Golf professionals’ contests) is…
