Did COVID provide a rising tide that lifted all boats? Generally, yes. Did all the boats get lifted similar amounts? Obviously (and mathematically),…
Pellucid Corp.
JUL PERSPECTIVE: PRICING STRENGTH IS GOOD…IF YOU ELEVATE THE EXPERIENCE
Hello golf stakeholders: As we head toward the 4th major of the year, The British Open (sorry, I still…
WEATHER IMPACT: MAY GPH FINISHES DOWN 6%, APR UTIL FLAT AT 60%
Golf Weather Impact: June’s 9% Decline Adds Insult to May Injury A favorite expression of my dad’s when we ran…
JUNE PERSPECTIVE: GOLFER BASE CONTINUED SIX-FIGURE GROWTH IN ’23!
Hello golf stakeholders: It’s US Open weekend and I saw a funny commentary this week that said the only thing…
MAY PERSPECTIVE: ’23 GOLF CONSUMER BASE CHANGES HAVE UPSIDE/DOWNSIDE
Hello golf stakeholders: Anyone who has ever sold anything as a profession will recognize this as the “middle of 2nd…
APR WEATHER STEADY, MAR SLIGHT UTILIZATION DECLINE
Golf Weather Impact: April Weather Up Modestly April extended the ’24 season’s favorability as Golf Playable Hours (GPH) were up…
APR OTR: RECOGNIZE (AND ADOPT) LEADING VS. BLEEDING TECHNOLOGY
After 20+ years in this industry, I see signs that golf is (slowly) closing the technology development and application gap…
APR PERSPECTIVE: THE MUNI VS. FOR-PROFIT LANDSCAPE GRADUALLY SHIFTING
Hello golf stakeholders: The ’24 Masters (the first of the 4 annual PGA TOUR vs. LIV Golf professionals’ contests) is…
MAR WEATHER UP 28%, FEB UTILIZATION -4 POINTS
Golf Weather Impact: March Weather is a Wow! March built on and expanded the February favorability as Golf Playable Hours…
MARCH OUTSIDE THE ROPES: READY OR NOT, THE ’24 SEASON IS HERE
The ’24 Season is Here: Are You Ready to (Accurately) Track It? This could shape up to be one of…
MARCH PELLUCID PERSPECTIVE: ELEVATED COSTS IN “CENTER RING” FOR GOLF OPERATORS IN ‘24
Hello golf stakeholders: St. Patrick’s Day lies ahead and, for many of the northern geographies, they’ll be unusually open and…
FEB GPH UP DOUBLE-DIGITS, JAN UTILIZATION = BAD ROUNDS BEAT BAD WEATHER
Golf Weather Impact: February up, recouped half of January deficit February continued the see-saw weather pattern of the last 3…
GREENS FEE PRICING WILL COME TO FORE IN ‘24
One of Stuart Lindsay’s observations in the ’23 State of the Industry (SoI) was, “Our recent Golf Revenue growth has…
JAN WEATHER -30%, DEC UTILIZATION OFF 8 POINTS (DOUBLE OUCH!)
Golf Weather Impact: January is Tough (like snowless) Sledding! After two incredibly good months to close ‘23, January swung the…
JAN PELLUCID PERSPECTIVE: ‘23 WAS A TREND WE’D LOVE TO SEE CONTINUE IN ’24
Hello golf stakeholders: Welcome to 2024; we hope that all of you had a festive, safe and enjoyable ringing in…
DECEMBER WEATHER AN INDUSTRY CHRISTMAS PRESENT AT +42%!
Golf Weather Impact: December a Year-end Christmas Present for Weather! December produced a 2nd consecutive month of dramatic weather favorability…
SAVE-THE-DATE: PELLUCID’S 21ST ANNUAL STATE OF INDUSTRY
I cordially invite you to join me and esteemed colleague Stuart Lindsay for our 21st consecutive annual “State of the…
DEC PERSPECTIVE: GOLF REVENUE, ROUNDS & RATE RECORDS WILL FALL IN ’23
Hello golf stakeholders: In this final month and issue of the year, we’d first like to wish all our readers…
NOV WEATHER THANKS-WORTHY AT +21%, OCTOBER UTILIZATION +1 POINT
Golf Weather Impact: November a “Thanksgiving” Weather Month! November produced a dramatic up in weather impact late in the northern…
“GOLF COSTS TOO MUCH”
So who’s getting rich? How many of you remember when Crown Books (discount book retailer) was a viable, brick-and-mortar retailer? …
