Can it be too hot for golf? You don’t know unless you can quantify heat’s impact At the national level,…
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JULY PELLUCID PERSPECTIVE: DO PERFORMANCE METRICS MATTER AND WHICH MATTER MOST?
Hello golf stakeholders: We’ve just passed the half-mile post for the ’22 calendar year and things aren’t looking that bad…
PELLUCID JUNE WEATHER NO FAVOR; MAY UTILIZATION HOLDS ITS OWN
Golf Weather Impact: June weather no favor at national level June weather results continued the Mar-May pattern of unfavorability as…
JUNE OUTSIDE THE ROPES: PELLUCID VIEW MORE OPTIMISTIC THAN INDUSTRY VIEW IN MAY
COVID surge slowly subsiding: Did you beat the industry performance in May? May is a pivotal “starting month” for the…
THE PELLUCID PERSPECTIVE: MAINTAINING THE COVIDEND = BETTER CRM
Hello golf stakeholders: As the season gears up in earnest across the entire US, we’ve been significantly handicapped by 3…
PELLUCID MAY WEATHER: GPH -7% FOR MONTH, APR UTILIZATION SHOWS STRENGTH AT +4 PTS
Golf Weather Impact: “Soft opening” for season based on May weather May weather results continued the Mar-Apr pattern of meaningfully…
GET THE ’21 GOLF CONSUMER FRANCHISE REPORT WHEN YOU SUBSCRIBE TO PELLUCID’S GOLF MARKET RESEARCH CENTER!
’21 Changes in the Nat’l Golf Consumer Franchise/Profile/Trends: Special Offer for Golf Market Research Center New Subscribers Pellucid recently published the…
PELLUCID OUTSIDE THE ROPES NEWSLETTER: WHAT WILL GOLF’S ’22 NEW NORMAL LOOK LIKE?
2021 Golf Consumer Franchise: Second year of growth, just a little slower pace Golf and COVID just continue to be…
PELLUCID MAY PERSPECTIVE: DYNAMIC PRICING ENVIRONMENT BECOMES…MORE DYNAMIC
Hello golf stakeholders: It’s been an “interesting” start to the season in the northern climes and we’ve been helping clients…
PELLUCID APR WEATHER EPIC DOWN; MAR UTILIZATION PROVIDES SILVER LINING
Golf Weather Impact: How Bad Was April? Epically… April weather damage was deep and broad as Golf Playable Hours (GPH)…
APR OTR ABSTRACT: UTILIZATION TELLS MORE ABOUT INDUSTRY DIRECTION THAN ROUNDS
Why Utilization is Better Industry Bellwether vs. Rounds Fourth quarter of ’21 and first quarter of ’22 are providing a…
APR PERSPECTIVE: BEGINNER/VETERAN GOLFER RETENTION, RETENTION, RETENTION…
Hello golf stakeholders: The season is officially underway with The Masters in the rearview mirror although, as you’ll see in…
WE INTERRUPT THE ’22 GOLF SEASON OPENER FOR…WEATHER
Golf Weather Impact: We Interrupt this Season Opening for…Weather March weather delayed the start of the season for the vast majority…
MARCH MAR OTR: WHAT WILL GOLF’S ’22 NEW NORMAL LOOK LIKE?
The Gradual Giveback is Underway: What Will the “New Normal” in ’22 look like for Rounds & Golfers? The #1 question…
PELLUCID: FEB. OTR: MEASURING THE COVID TIDE RECESSION
’22 Two Months In: Is Covid Surge Leveling Off Or Receding? You know that you have an analyst’s DNA when…
JAN. INDUSTRY PERFORMANCE LAGS ’21, STILL DOUBLE-DIGITS ABOVE PRE-COVID
January’s Industry Performance: Golf Revenue significantly lags ’21 but still well ahead of pre-COVID Based on the compilation and projection of…
FEB PELLUCID PERSPECTIVE: SHOULD LOYALTY TRUMP ECONOMICS
Hello golf stakeholders: With the PGA Merchandise Show and the GCSAA annual gathering, both held in-person, now in the rearview…
PELLUCID WEATHER IMPACT: JAN GPH DISAPPOINTS: DEC UTILIZATION ALSO LAGS
Golf Weather Impact: Mother Nature Frowns on Golf, December Utilization also lags After an epic December, January’s Golf Playable Hours (GPH)…
PELLUCID JAN ’21 STATE OF INDUSTRY REGISTRATION INFORMATION
Pellucid’s 19th Annual State of the Industry Dear Pellucid followers, You should have previously received the Save-the-Date for this year’s…
PELLUCID JAN PERSPECTIVE: ’21 YE RESULTS CAP A ~$3B GOLF REV. GAIN ESTIMATE VS. ’19!
Happy ’22 golf stakeholders Welcome to the New Year, we hope that all of you had a fun, relaxing and…
