Hello golf stakeholders: The October issue of the Perspective should be a welcome respite from the continuing, provocative coverage of…
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SEP WEATHER DOWN MARGINALLY, AUG UTILIZATION FLAT VS. WEATHER UPTICK
Golf Weather Impact: Flat September Finishes Flat Q3 September weather results were off marginally as Golf Playable Hours (GPH) decreased…
PELLUCID OUTSIDE THE ROPES: HOW DOES GOLF RESPOND TO INFLATION?
Is Golf Taking Adequate Advantage of Inflation? It’s nearly impossible these days to consume any general or business media publication…
SEPT. PELLUCID PERSPECTIVE: GOLF SUPPLY SIZE AND SHAPE SHIFTING (SLOWLY)
Hello golf stakeholders: Labor Day is now in the rearview mirror and much of the north is experiencing what the…
AUG WEATHER PROVIDES TAILWIND, JUL UTILIZATION ALSO UP!
Golf Weather Impact: Positive August Should Fuel “Animal Spirits” August weather results brought much-needed relief from a string of comparatively…
PELLUCID OUTSIDE THE ROPES: IS GOLF RECESSION-PROOF? PART DEUX
This month’s topic and headline “flips the script” in that normally Pellucid raises an industry topic for discussion and then…
AUGUST PERSPECTIVE: TWO SHADOW FACTORS PROVIDING A GOLF OPERATIONS TAILWIND
Hello golf stakeholders: The “apex month” for rounds (July is ~15% of the annual total based on the 5-yr average)…
JULY WEATHER MELTS GPH, JUNE UTILIZATION BEATS DOWN WEATHER
Golf Weather Impact: July Scorcher Melts GPH Nationally July weather results delivered a change of unusual magnitude as Golf Playable…
DOES THE HEAT HURT GOLF?
Can it be too hot for golf? You don’t know unless you can quantify heat’s impact At the national level,…
JULY PELLUCID PERSPECTIVE: DO PERFORMANCE METRICS MATTER AND WHICH MATTER MOST?
Hello golf stakeholders: We’ve just passed the half-mile post for the ’22 calendar year and things aren’t looking that bad…
PELLUCID JUNE WEATHER NO FAVOR; MAY UTILIZATION HOLDS ITS OWN
Golf Weather Impact: June weather no favor at national level June weather results continued the Mar-May pattern of unfavorability as…
JUNE OUTSIDE THE ROPES: PELLUCID VIEW MORE OPTIMISTIC THAN INDUSTRY VIEW IN MAY
COVID surge slowly subsiding: Did you beat the industry performance in May? May is a pivotal “starting month” for the…
THE PELLUCID PERSPECTIVE: MAINTAINING THE COVIDEND = BETTER CRM
Hello golf stakeholders: As the season gears up in earnest across the entire US, we’ve been significantly handicapped by 3…
PELLUCID MAY WEATHER: GPH -7% FOR MONTH, APR UTILIZATION SHOWS STRENGTH AT +4 PTS
Golf Weather Impact: “Soft opening” for season based on May weather May weather results continued the Mar-Apr pattern of meaningfully…
GET THE ’21 GOLF CONSUMER FRANCHISE REPORT WHEN YOU SUBSCRIBE TO PELLUCID’S GOLF MARKET RESEARCH CENTER!
’21 Changes in the Nat’l Golf Consumer Franchise/Profile/Trends: Special Offer for Golf Market Research Center New Subscribers Pellucid recently published the…
PELLUCID OUTSIDE THE ROPES NEWSLETTER: WHAT WILL GOLF’S ’22 NEW NORMAL LOOK LIKE?
2021 Golf Consumer Franchise: Second year of growth, just a little slower pace Golf and COVID just continue to be…
PELLUCID MAY PERSPECTIVE: DYNAMIC PRICING ENVIRONMENT BECOMES…MORE DYNAMIC
Hello golf stakeholders: It’s been an “interesting” start to the season in the northern climes and we’ve been helping clients…
PELLUCID APR WEATHER EPIC DOWN; MAR UTILIZATION PROVIDES SILVER LINING
Golf Weather Impact: How Bad Was April? Epically… April weather damage was deep and broad as Golf Playable Hours (GPH)…
APR OTR ABSTRACT: UTILIZATION TELLS MORE ABOUT INDUSTRY DIRECTION THAN ROUNDS
Why Utilization is Better Industry Bellwether vs. Rounds Fourth quarter of ’21 and first quarter of ’22 are providing a…
APR PERSPECTIVE: BEGINNER/VETERAN GOLFER RETENTION, RETENTION, RETENTION…
Hello golf stakeholders: The season is officially underway with The Masters in the rearview mirror although, as you’ll see in…
