In recent conversation with information & insights colleague Sara Killeen of Longitudes Group, she mentioned in passing a conversation from…
Pellucid Corp.
OCT PELLUCID PERSPECTIVE FUN RETURNS TO MARKET ANALYSIS!
Hello golf stakeholders: As a pretty amazing season winds down in the north, welcome to the October edition of The…
PELLUCID’S SEP WEATHER, AUG UTIL; STEADY, SOLID RESULTS AGAINST STRONG ’20 “COMPS”
Golf Weather Impact: September GPH flat nationally, August Utilization lags tough “comp” month September GPH was unusually flat for one…
’21 WILL LAND HIGHER THAN ’19 BASELINE: ODDLY, LITTLE HAS FUNDAMENTALLY CHANGED IN GOLF’S “PLAYBOOK”
No, that’s not a typo in the headline; yes I am making the comparison to ’19 not ’20. Although there’s…
PELLUCID GOLF MARKET RESEARCH CENTER: SUBSCRIBER FALL OFFER FOR THOSE WHO WERE TOO BUSY OVER THE SUMMER
Golf Market Research Center: Charter Member benefits are gone, but here’s a “Fall Offer”! Just under 100 owner/operators beat the…
SEPTEMBER PELLUCID PERSPECTIVE: HOW MUCH SUCCESS IS ATTRIBUTABLE TO DYNAMIC PRICING?
Hello golf stakeholders: Welcome to the post-Labor Day, pre-Ryder Cup edition of the Perspective. As a teaser, we’ve compiled the…
PELLUCID AUG WEATHER, JULY UTILIZATION RESULTS; ALL GOOD THINGS MUST COME TO AN END
Golf Weather Impact: August GPH dips, July Utilization hits the “comp wall” After several months of neutral weather vs. year-ago, August…
PELLUCID AUG OTR: WE KNOW CONSIDERABLY MORE IN JUL ’21 THAN JUL ’20
July ’21 Industry Health Metrics vs. July ’20: We Know Considerably More This Year This time last year we were…
PELLUCID AUG PERSPECTIVE: LA COUNTY GOLF RFP, MOONSHOT OR METHOD TO THEIR MADNESS?
Hello golf stakeholders: Welcome to “penultimate” rounds month nationally for the industry (that’s not the perfectly correct use of penultimate…
GMRC CHARTER MEMBER SUBSCRIPTION PERIOD EXTENDED TO 9/15/21
Golf Market Research Center: Charter Member Subscription Period Extended to 9/15! We could be like all the other breathless marketers…
JUL WEATHER, JUN UTILIZATION RESULTS; SURPRISING STRENGTH VS. TOUGH “COMPS”
Golf Weather Impact: July GPH steady as she goes, June Utilization holds its own July weather was off slightly as…
JUL OtR, ROUNDS DEMAND STRENGTH CONTINUES; WHY?
Results Through June Continue Coming Up Roses: Why? Given our Jupiter-bestowed reputation as the “industry contrarians,” those buying into that…
GMRC: YOU CAN’T GET TO BENCHMARKING IF EVERYONE IS A SPECTATOR
Golf Market Research Center Network: “When will you have benchmarking in my market?” That’s the emerging #1 question we get from…
GMRC CHARTER MEMBER BASE GROWS; ALL THAT’S MISSING IS…YOU
Golf Market Research Center Network: New facilities and our Charter Members speak for themselves It’s only been a week since we…
PELLUCID’S JULY PERSPECTIVE: PAY ATTENTION TO ’20 CENSUS DATA COMING TO A MARKET NEAR YOU
Hello golf stakeholders: Welcome to “rounds apex month” nationally for the industry. July has historically and consistently been the largest month…
PELLUCID’S JUNE WEATHER, MODEST GPH DECLINE, MAY UTILIZATION UP 8 PTS!
June weather was off slightly and ended a 1st half that was basically flat vs. ’20. Golf Playable Hours (GPH)…
PELLUCID’S OTR: GOLF MARKET RESEARCH CENTER POWERS ’21 PERFORMANCE INSIGHTS
Golf Market Research Center: More facility information=More performance insights The increasing interest and participation in our latest industry-first, the Golf Market…
PELLUCID: GMRC CHARTER MEMBER SUBSCRIPTION CLOCK IS TICKING
Golf Market Research Center Soliciting Charter Members: The Top 3 Barriers According to Operators We’re 3 weeks into the 8…
PELLUCID’S MAY PERFORMANCE CRYSTAL BALL, COURTESY OF THE GMRC PILOT PARTICIPANTS
Our May “Crystal Ball” on Rounds & Golf Revenue: Courtesy of the GRMC Pilot Participants “Community” The free trial period…
PELLUCID’S JUNE PERSPECTIVE: HOW MUCH LONGER WILL THE PARTY LAST?
Hello golf stakeholders: With May in the rearview mirror and the continued strength we’re seeing, it’s on to June which…
