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The Business of Golf

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BRIEFLY

» Etcetera

Sweet Spot Golf partners with Women’s National Golf School to promote golf products and instruction to women. Sweet Spot’s new Black and Pink clubs are available in putters, a 13-degree driver, and hybrids in three different loft degrees (19, 22 and 25). … Brad Redding, the director of instruction at The Golf Academy at Grande Dunes in Myrtle Beach, S.C., is named to Golf Magazine‘s 2009-2010 “Top 100 Teachers in America” list. … Golf Event magazine launches MyGolfEventPlanner.com, which allows allows planners to promote their outings. … GolfBuddy signs a three-year sponsorship agreement to become a corporate partner and the official handheld GPS rangefinder of the PGAs of Europe. … Nationwide Tour player Justin Hicks signs a multi-year endorsement agreement with Cleveland Golf. Hicks will wear a Cleveland hat, carry a Cleveland bag and play the company’s driver, irons and wedges. … Reynolds Landing Golf Club in Greensboro, Ga., offers its “Reynolds Landing Unlimited Golf Package,” a stay-and-play getaway that includes one day of unlimited golf and a room at The Inn. The package rate starts at $150 per person, plus applicable taxes and gratuities, and is based on availability.

» Tournaments

The Travelers Companies Inc. extends the company’s title sponsorship of the PGA Tour’s Travelers Championship through 2014. … The Carolinas PGA Section will hold its second Carolinas PGA Golf League Championship this spring. For information on the championship and golf league network systems, call 843.399. 2742, e-mail kanderson@pgahq.com or visit www.carolinasgolfleague.com. … LPGA Hall of Famer Annika Sorenstam, professional wrestler Ric Flair and former Pittsburgh Steeler running back Jerome Bettis commit to play the Hootie & the Blowfish Monday After the Masters Celebrity Pro-Am Golf Tournament on April 13 at The Dye Club at Barefoot Resort and Golf in North Myrtle Beach, S.C.

Phil Mickelson to share "Secrets of the Short Game"

Phil Mickelson, winner of 35 PGA Tour events, including three major championships, teams with Emmy Award-winning producer/director Terry Jastrow to create “Phil Mickelson: Secrets of the Short Game,” a two-disc DVD instructional set that focuses on all shots played from 50 yards and in. The DVD will be available on April 7.

Nike Golf Kicks Off Commercial Celebrating Tiger Woods' Return

Nike Golf kicks off a new commercial, “The Good Life,” which celebrates the return of Tiger Woods to competition and highlights the winning performances of Nike Golf athletes in 2008. Woods returns to competition at this week’s World Golf Championship-Accenture Match Play Championship.