Apparel

Phresh will unveil its new lifestyle collection for spring/summer 2009, and launch its first women’s collection at the PGA Fall Expo Aug. 25-27 in Las Vegas.

Ryder Cup Europe announces that ProQuip will be the preferred weatherwear supplier to the European team this year and in 2010.

Ecco announces that its World Class City GTX and ACE Hydromax golf shoes topped Golf Fitness Magazine‘s 2008 Footwear Rankings in the “Men’s Classic” and “Ladies Hybrid” categories, respectively.

Bobby Jones introduces a new golf bag watch set, an accessory for on and off the course.

LoudMouth Golf shows off its unique pants design at the U.S. Open and NBA Finals.

Ashworth Inc. introduces a versatile fall 2008 women’s collection to complement the fall 2008 men’s collection that debuted at January’s PGA Merchandise Show. Both collections place importance on fabrics and attention to detail.

Sundog creates special edition HDRive III eyeglasses to commemorate Hunter Mahan‘s win at The Travelers Championship a year ago.

Ashworth Inc. introduces a versatile fall 2008 women’s collection to complement the fall 2008 men’s collection that debuted at January’s PGA Merchandise Show. Both collections place importance on fabrics and attention to detail.

Sundog creates special edition HDRive III eyeglasses to commemorate Hunter Mahan‘s win at The Travelers Championship a year ago.

TaylorMade-adidas Golf Co. creates a new line of hats, which features the primary colors and logos of all 32 NFL teams. Each hat will feature an NFL team’s logo blazoned on the left panel of a semi-structured adjustable cap.

LoudMouth debuts its line of 20 colorfully designed pants and shorts in varying degrees of bright patterns.

Peter Scott announces a breakthrough in cashmere care, introducing Total Easycare cashmere.

Mike Weir will debut his 2008 Sundog Weir Golf Signature Series at this week’s U.S. Open at Torrey Pines. Weir will wear his new Grinder sunglasses for the first time.

Hollas reports that Mike Weir, who wears his own label licensed through Second Skin, and four members of the Hollas team – Rory Sabbatini, Dean Wilson, Jon Mills and David Hearn – will sport the company’s Second Skin brand at the U.S. Open.

ProQuip reports that Seon Wha Lee won the Ginn Tribute while carrying ProQuip Ladies Ultralite rainsuit.

Ecco is selected as official footwear sponsor of the 2008 Canadian Professional Golf Tour.

Ecco is selected as official footwear sponsor of the 2008 Canadian Professional Golf Tour.

ProQuip reports that Leta Lindley and Jeff Klauk both had its weatherwear in their bags during respective wins on the LPGA and Nationwide tours.

Nick Price Apparel reports that Jeff Klauk wore its line of clothing en route to winning the Nationwide Tour’s Prince George’s Open.

Lija reports on Leta Lindley, a member of its Tour Style Leader program, winning at the Corning Classic.