July unfortunately broke our 1-month string of positive weather results as Golf Playable Hours (GPH) at the national level registered…
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CUSTOMER FRANCHISE ANALYSIS: THE CORNERSTONE OF AI-ENABLED MARKETING
AI! Every dialogue these days it seems must have an AI reference so I’ve now completed that mandatory requirement and…
DON’T USE CONSUMER-GRADE WEATHER DATA FOR BUSINESS APPLICATIONS
Hello golf stakeholders: With the US Open now completed (what a finish) and the Open Championship approaching to conclude the…
JUNE WEATHER – A “GREEN SHOOT” EMERGES
June (finally) broke the string of down weather with our first positive month “comp” of the year as Golf Playable…
JUN OTR: DATA, DATA EVERYWHERE AND NOT A DROP TO THINK
Harkening back to my days as an English major at The Citadel, I stole and wordsmithed the line from Samuel…
’24 NAT’L GOLFER BASE RESULTS ARE IN, (MOSTLY) GOOD NEWS
Hello golf stakeholders: With the drama of Oakmont behind us (we’re writing this prior to the champion being crowned) and…
MAY WEATHER IMPACT, THE “SILENT STORM” CONTINUES
May weather: The “silent storm” continues May continued to defy the increasing odds of a sixth consecutive month of GPH…
MAY OTR – ’24 GOLF CONSUMER FRANCHISE REPORT PUBLISHED; (MOSTLY) GOOD NEWS!
2024 Golf Consumer Franchise: 5th consecutive growth year, +4%, +4M golfers since ‘19! The results are in from our annual…
NAVIGATE THE UPCOMING SEASON WITH KNOWLEDGE: JOIN THE GOLF MKT RESEARCH CENTER!
A Challenging Pre-season: Is it you, the industry or the weather? In the course of our conversations with dozens of…
NOW AVAILABLE PELLUCID’S ’24 GOLF CONSUMER BASE SCORECARD REPORT!
Pellucid Publishes the ’24 Golf Consumer Base Scorecard: Continued Growth, Demographic Shifts, Involvement Softening Pellucid’s announces the release of our…
PELLUCID UPDATES GOLF LOCAL MARKET ANALYZER: NEW “MARKET INSIGHTS-IN-MINUTES”
“Market Insights-in-Minutes” Pellucid’s industry-leading market analysis platform, the Golf Local Market Analyzer (GLMA) recently got a data refresh for all…
MAY PERSPECTIVE – DON’T TAKE YOUR EYE OFF THE “MAINTENANCE BALL”
Hello golf stakeholders: As all eyes turn to Charlotte this weekend for the 2nd (likely soggy) major of the year,…
APR WEATHER IMPACT, NO FAVORS FROM MOTHER NATURE NATIONALLY
Golf Weather Impact: Big May Decline Takes Us Back to…Even for the Year Mother Nature giveth and she taketh away, with…
THE SMARTER, LESS-SEXY GROW THE GAME STRATEGY: (HINT, IT’S NOT JUNIOR GOLF)
Hardly a month goes by in which you don’t see some press release either trumpeting the latest grow-the-game (GtG) initiative…
APR PERSPECTIVE: KEEP YOUR EYE ON “WHAT MATTERS” ISSUES IN 2025
Hello golf stakeholders: By the time you read this The Masters will have been contested and decided and it’s on…
MAR. WEATHER IMPACT; UGLY CLOSE MIRRORS UGLY QUARTER
March weather downer caps ugly Q1 to open ‘25 The only good news in the March weather impact results is…we…
MAR OTR – AVOIDING SOPHOMORE GOLFERS “SLUMP”; WHY IT MATTERS
Focusing on Golf’s “Sophomores”: How do we avoid “slump”? Post-COVID, it’s a documented fact (one of the few things on…
FEB. WEATHER DOWN DOUBLE-DIGITS, JAN. UTILIZATION SURPRISINGLY STRONG
February brutal; ’25 opens with 2 consecutive months of double-digit downs Mother Nature didn’t let up on the golf industry…
FEB. OTR – GOLF CAN GAIN BY “LOSING LESS” (GOLFERS)!
A “Big Idea” for Growing the Golfer Base: Lose Less Few would argue with the general principle that business and…
FEB. PERSPECTIVE: WILL AI BE A “FORCE MULTIPLIER” FOR GOLF
Hello golf stakeholders: With all of the industry “season-opener” conferences now behind us, it’s time to start thinking about specific…
