A Challenging Pre-season: Is it you, the industry or the weather? In the course of our conversations with dozens of…
Pellucid Corp.
NOW AVAILABLE PELLUCID’S ’24 GOLF CONSUMER BASE SCORECARD REPORT!
Pellucid Publishes the ’24 Golf Consumer Base Scorecard: Continued Growth, Demographic Shifts, Involvement Softening Pellucid’s announces the release of our…
PELLUCID UPDATES GOLF LOCAL MARKET ANALYZER: NEW “MARKET INSIGHTS-IN-MINUTES”
“Market Insights-in-Minutes” Pellucid’s industry-leading market analysis platform, the Golf Local Market Analyzer (GLMA) recently got a data refresh for all…
MAY PERSPECTIVE – DON’T TAKE YOUR EYE OFF THE “MAINTENANCE BALL”
Hello golf stakeholders: As all eyes turn to Charlotte this weekend for the 2nd (likely soggy) major of the year,…
APR WEATHER IMPACT, NO FAVORS FROM MOTHER NATURE NATIONALLY
Golf Weather Impact: Big May Decline Takes Us Back to…Even for the Year Mother Nature giveth and she taketh away, with…
THE SMARTER, LESS-SEXY GROW THE GAME STRATEGY: (HINT, IT’S NOT JUNIOR GOLF)
Hardly a month goes by in which you don’t see some press release either trumpeting the latest grow-the-game (GtG) initiative…
APR PERSPECTIVE: KEEP YOUR EYE ON “WHAT MATTERS” ISSUES IN 2025
Hello golf stakeholders: By the time you read this The Masters will have been contested and decided and it’s on…
MAR. WEATHER IMPACT; UGLY CLOSE MIRRORS UGLY QUARTER
March weather downer caps ugly Q1 to open ‘25 The only good news in the March weather impact results is…we…
MAR OTR – AVOIDING SOPHOMORE GOLFERS “SLUMP”; WHY IT MATTERS
Focusing on Golf’s “Sophomores”: How do we avoid “slump”? Post-COVID, it’s a documented fact (one of the few things on…
FEB. WEATHER DOWN DOUBLE-DIGITS, JAN. UTILIZATION SURPRISINGLY STRONG
February brutal; ’25 opens with 2 consecutive months of double-digit downs Mother Nature didn’t let up on the golf industry…
FEB. OTR – GOLF CAN GAIN BY “LOSING LESS” (GOLFERS)!
A “Big Idea” for Growing the Golfer Base: Lose Less Few would argue with the general principle that business and…
FEB. PERSPECTIVE: WILL AI BE A “FORCE MULTIPLIER” FOR GOLF
Hello golf stakeholders: With all of the industry “season-opener” conferences now behind us, it’s time to start thinking about specific…
JAN. OTR – INDUSTRY CARDS 16-UNDER FOR 14 KPI “HOLES” IN ’24!
I’m recently back from our 23rd consecutive, annual Orlando pilgrimage which included delivering my 22nd State of the Industry (SoI)…
JANUARY WEATHER LOGS 2ND CONSECUTIVE MONTH OF DOUBLE-DIGIT DOWN
Mother Nature did the golf industry no favors in January as Golf Playable Hours (GPH) registered -22% vs. year ago…
PELLUCID’S ANNUAL REPORT: ESSENTIAL TRENDS AWAIT YOU!
Pellucid releases ’24 industry scorecard: 6 Birdies, 4 Pars, No Bogeys + 3 records set! Pellucid & Edgehill Golf Advisors…
JAN PERSPECTIVE: SHORT-LIVED ROUNDS RECORD FALLS AGAIN
Hello golf stakeholders: Seven days and counting until the industry’s annual Orlando confab and the conviviality of the Orange County…
DECEMBER DELIVERS DOWNER WEATHER NATIONALLY, NOVEMBER UTILIZATION ALSO OFF SLIGHTLY
A year that was already underperforming on weather went out on a significant downer with Golf Playable Hours (GPH) registering…
DEC PERSPECTIVE: GOLF TECH LANDSCAPE SHIFTS ENTERING ’25, PELLUCID “CALL” FOR A RECORD ’24
Hello golf stakeholders: Happy holidays from Pellucid, hopefully most of your Christmas shopping is done as we pen and present…
NOV GPH SURPRISES AT +4%, OCT UTILIZATION UP HEALTHY 5 PTS
November Weather to Give Thanks For (Nationally) While the year as a whole hasn’t been bountiful, November delivered as Golf…
THE PATH TO BUILD BACK BETTER RUNS THROUGH SUPERIOR MARKET ANALYSIS
In the September issue I “baited” longtime Pellucid detractors, who have for years proclaimed us as “the industry pessimists” with…
