Golf Weather Impact: December GPH crazy good, November Utilization hits the wall December Golf Playable Hours (GPH) were double-digit positive…
Pellucid Corp.
DEC PERSPECTIVE: JIM CONCEDES ’21 ROUNDS BET BASED ON NOVEMBER RESULTS
Hello golf stakeholders: Happy holidays to all our readers and Merry Christmas to our fellow-Christians. It’s hard to believe that…
NOV YEAR END OFFER TO JOIN THE “WORLD OF PELLUCID”
Pellucid’s ’21 State Of The Industry: Become A Subscriber In December To Guarantee Your Ticket! We’ve now compiled the November Revenue…
NOV GPH FLAT NATIONALLY, OCT UTILIZATION LAGS FAVORABLE WEATHER
November GPH flat nationally, October Utilization lags favorable weather November Golf Playable Hours (GPH) played to a draw registering -0.3% vs….
PELLUCID’S NOV OTR, $4.4B, 86M, $1.94, WHAT’S IN A NUMBER?
Welcome to our final OtR issue of ’21. From everything we’ve compiled through November, I’ll outline what’s shaping up to…
PELLUCID’S NOV PERSPECTIVE: HYGIENE, CONSENT & ENHANCEMENT (OH MY!)
Hello golf stakeholders: Hopefully at least a few of you got our channeling of The Wizard of Oz in the…
PELLUCID’S OCT WEATHER A TREAT, SEP UTILIZATION YIELDS EXPECTED DECLINE
Golf Weather Impact: October GPH all treats, September Utilization again lags tough “comp” month October Golf Playable Hours (GPH) ended as…
PELLUCID’S OCT OUTSIDE THE ROPES: GOLF FACING ITS SNOWBOARDING MOMENT
In recent conversation with information & insights colleague Sara Killeen of Longitudes Group, she mentioned in passing a conversation from…
OCT PELLUCID PERSPECTIVE FUN RETURNS TO MARKET ANALYSIS!
Hello golf stakeholders: As a pretty amazing season winds down in the north, welcome to the October edition of The…
PELLUCID’S SEP WEATHER, AUG UTIL; STEADY, SOLID RESULTS AGAINST STRONG ’20 “COMPS”
Golf Weather Impact: September GPH flat nationally, August Utilization lags tough “comp” month September GPH was unusually flat for one…
’21 WILL LAND HIGHER THAN ’19 BASELINE: ODDLY, LITTLE HAS FUNDAMENTALLY CHANGED IN GOLF’S “PLAYBOOK”
No, that’s not a typo in the headline; yes I am making the comparison to ’19 not ’20. Although there’s…
PELLUCID GOLF MARKET RESEARCH CENTER: SUBSCRIBER FALL OFFER FOR THOSE WHO WERE TOO BUSY OVER THE SUMMER
Golf Market Research Center: Charter Member benefits are gone, but here’s a “Fall Offer”! Just under 100 owner/operators beat the…
SEPTEMBER PELLUCID PERSPECTIVE: HOW MUCH SUCCESS IS ATTRIBUTABLE TO DYNAMIC PRICING?
Hello golf stakeholders: Welcome to the post-Labor Day, pre-Ryder Cup edition of the Perspective. As a teaser, we’ve compiled the…
PELLUCID AUG WEATHER, JULY UTILIZATION RESULTS; ALL GOOD THINGS MUST COME TO AN END
Golf Weather Impact: August GPH dips, July Utilization hits the “comp wall” After several months of neutral weather vs. year-ago, August…
PELLUCID AUG OTR: WE KNOW CONSIDERABLY MORE IN JUL ’21 THAN JUL ’20
July ’21 Industry Health Metrics vs. July ’20: We Know Considerably More This Year This time last year we were…
PELLUCID AUG PERSPECTIVE: LA COUNTY GOLF RFP, MOONSHOT OR METHOD TO THEIR MADNESS?
Hello golf stakeholders: Welcome to “penultimate” rounds month nationally for the industry (that’s not the perfectly correct use of penultimate…
GMRC CHARTER MEMBER SUBSCRIPTION PERIOD EXTENDED TO 9/15/21
Golf Market Research Center: Charter Member Subscription Period Extended to 9/15! We could be like all the other breathless marketers…
JUL WEATHER, JUN UTILIZATION RESULTS; SURPRISING STRENGTH VS. TOUGH “COMPS”
Golf Weather Impact: July GPH steady as she goes, June Utilization holds its own July weather was off slightly as…
JUL OtR, ROUNDS DEMAND STRENGTH CONTINUES; WHY?
Results Through June Continue Coming Up Roses: Why? Given our Jupiter-bestowed reputation as the “industry contrarians,” those buying into that…
GMRC: YOU CAN’T GET TO BENCHMARKING IF EVERYONE IS A SPECTATOR
Golf Market Research Center Network: “When will you have benchmarking in my market?” That’s the emerging #1 question we get from…
